DesignwithJayr

DesignwithJayr Creative Director & Founder of Moveforth

Building B2B brand ecosystems that move your business forward ⏩

I specialize in helping businesses create a strong brand identity that sets them apart and positions them for success. With my expertise and experience in this area, I can help you develop a brand that reflects your unique value proposition. Take the first step and message me now to discuss how we can work together.

15 brands on one screen. Some of the work I’m most proud of.Looking at them together, what stands out is how different t...
20/10/2026

15 brands on one screen. Some of the work I’m most proud of.

Looking at them together, what stands out is how different the business problem was behind each one.

Some needed to look credible enough to sell into enterprise.

Some had simply outgrown the brand they started with.

Some were entering a new market.

Others had strong founders and strong products, but the company brand wasn’t communicating that value yet.

The visual identity is the part you can see. Most of the work happens before that: understanding what the company needs to mean and what the brand has to help the business do next.

Then we decide what it should look like.

44% of B2B companies under $1M ARR run GTM on the founder.At $1–10M ARR, it’s still 26%, second only to inbound at 28%.F...
20/10/2026

44% of B2B companies under $1M ARR run GTM on the founder.

At $1–10M ARR, it’s still 26%, second only to inbound at 28%.

Founders are often one of the strongest sources of trust and conviction a young company has.

They know the problem better than anyone. They can say why the company exists and mean it. Buyers feel that.

We run the same model at Moveforth. A lot of our opportunities still come through me and Airen, through content, conversations, referrals, and relationships.

So we treat founder-led sales as an asset worth equipping.

That’s the work with the founders we partner with: clearer positioning, sharper messaging, and a brand system that backs up what they say in the room.

The founder can carry the sale. The brand shouldn’t leave them to do it alone.

Thanks Kyle Poyar and Maja Voje for the report. Love seeing the numbers behind B2B GTM.

AI made it easier for B2B companies to create more content, landing pages, sales material and campaigns.But it also made...
19/10/2026

AI made it easier for B2B companies to create more content, landing pages, sales material and campaigns.

But it also made it easier for everyone to sound the same.

That’s why I think positioning is becoming more important, not less. If the story isn’t clear, AI just helps you multiply the confusion faster.

The companies that stand out will know exactly what they do, who they’re for and why they’re different.

Then they’ll turn that into a system their founder, website, sales team, content team and AI can actually use.

That’s what we build at Moveforth.

Less about making everything look consistent. More about building the brand layer that helps the business go to market clearly.

I built the feed I wanted to scroll.LinkedIn and design sites still give me good things. But the algorithm decides most ...
17/10/2026

I built the feed I wanted to scroll.

LinkedIn and design sites still give me good things. But the algorithm decides most of what I see, and I wanted more control over what actually reaches me.

So I asked Claude to build me my own feed.

It pulls articles from design and branding sites I trust, then checks each one against what I care about. I end up with a much smaller feed that sharpens my eye and helps me build Moveforth.

That's the part of AI I'm most interested in right now. You can build small things around the way you want to learn and work.

You don't need to turn everything into a startup. Sometimes you notice friction in your own life and build the thing you wish existed.

AI can make more things for us. Deciding what's worth looking at is still our job.

What's one small thing you'd build for yourself?

I started How I Built This in January. I finished it in October. 😅In my defense, I was busy building a company and plann...
16/10/2026

I started How I Built This in January. I finished it in October. 😅

In my defense, I was busy building a company and planning a wedding.

A little over a year ago, my fiancée and I launched Moveforth. We came in with a strategy, a defined offer, and more than a decade of experience behind the work.

One year in, one of the biggest lessons is that a launch is only the starting point. Real client work makes the business sharper.

Projects showed us where the offer needed more depth, what founders actually value, and where we could free up their teams. So we keep refining it. Same foundation, more precise every quarter.

The other part of the book that hit differently was the chapters on choosing the right cofounder. Mine is also the person I'm marrying. We think differently, bring different strengths, and get to build a company and a life at the same time.

This year made me a better creative director. It made me a much better founder.

What I appreciated most is how durable the lessons are. Even with AI making building and launching faster than ever, the fundamentals haven't changed much:

• Solve something real
• Know what you're good at
• Find the right people
• Launch with conviction, then refine
• Listen to the market
• Tell the story well
• Keep going

Really recommend this one, especially if you're building something of your own.

I love numbers. I like seeing real data on whether something is working.So seeing #1 in Branding & Brand Marketing and ...
15/10/2026

I love numbers. I like seeing real data on whether something is working.

So seeing #1 in Branding & Brand Marketing and #2 in Marketing & Sales on Favikon's LinkedIn rankings in the Philippines is nice.

The goal was simpler: make LinkedIn part of how Moveforth sells.

I built my founder brand around what I want to be known for, who I want to reach, and what the market needs to understand about Moveforth. Every post starts from something the business already has.

⏩ Client work becomes proof
⏩ Opinions become positioning
⏩ Lessons become trust
⏩ Conversations become content

LinkedIn is now part of how people find Moveforth, see how we think, and decide whether we're worth a call.

Most first messages from new clients start with some version of "I saw your post." That's the number I watch most.

So I run founder brand like any other business system: clear positioning, a few defined themes, a repeatable publishing process, and a direct line to what the company sells.

If a buyer read your last ten posts, would they know what you sell?

Branding was always more than a logo for us.These 15 companies taught me what that means in practice.When we start a pro...
14/10/2026

Branding was always more than a logo for us.

These 15 companies taught me what that means in practice.

When we start a project, I'm thinking about:

How the founder shows up on LinkedIn.
How the website converts.
How the company presents itself to clients.
How sales sounds on calls and what the one-pager says after.
How the team creates content without starting from scratch every time.

The visual identity is one part.

The real work is building the system around it, so the whole company tells the same story.

That's how I think about it now: a brand operating system the business can run.

We have a few project slots left before the end of the year. The booking link is in the comments.

Your brand needs more than a logo.Six months after a rebrand, the website and the founder's LinkedIn look like two diffe...
12/10/2026

Your brand needs more than a logo.

Six months after a rebrand, the website and the founder's LinkedIn look like two different companies. The team still asks what to post, and every new deck starts from scratch.

AI generates content that sounds nothing like the brand.

The logo was fine. There was never a system behind it.

That's the gap the Moveforth Brand OS closes.

⏩ Discovery: questionnaires, competitor mapping, and positioning gap analysis
⏩ Strategy: company messaging, founder voice, and employer brand story
⏩ Identity: creative direction first, then logo, color, type, and a design system
⏩ Application: templates, pitch decks, and AI workflows your team can use to create on-brand work themselves
⏩ Handover: everything organized in one dashboard, then walked through live with your team

After handover, you can run the system in-house or keep us on a monthly Continuity retainer to review the work and keep the system current.

We take on one Brand OS at a time, and our November slot is open. If you're preparing for a Q1 launch, raise, or hiring push, DM me and we can map out what needs to be in place before then.

A founder told us he'd barely posted anything about his work. He’s spent more than a decade building companies and syste...
09/10/2026

A founder told us he'd barely posted anything about his work. He’s spent more than a decade building companies and systems, doing the hard work behind them.

Very little of it lived on LinkedIn. Two years ago, that was pretty close to me.

In 2024, I had around 700 followers and a profile that mostly sat there. Then I started posting 2 to 4 times a week.

I shared process, client work, things I was learning, and things I got wrong. Nothing waited to be perfect.

The follower count grew, but what came with it mattered more.

Moveforth turned one recently, and most of our clients have come through inbound. The first message usually starts with some version of "I saw your post" or "I've been following your work for a while."

One client told us he'd been looking for a studio that cared about what he was building as much as he did. By the time we got on a call, he already had a sense of how we think and what we value.

That's what consistent posting has done for me. It lets people get to know your work before they ever need it.

The founder we spoke with already has the experience and credibility. Now he has an opportunity to let more people see the thinking behind it.

What part of your work would people understand better if you shared more of it?

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