03/09/2026
7 Things to Know Before Booking Your Logo & Brand Identity Designer
Hindi porket maganda ang portfolio, sila na agad ang tamang designer para sa brand mo. 👀✨
For business owners who are planning to create or rebrand their business, here are a few things I suggest checking before choosing your logo & brand identity designer:
1. Look beyond their best logos. 👀
Don’t just look at their Instagram posts or featured projects. Check their full branding projects: logo, colors, typography, applications, packaging, social media, and brand guidelines.
Dito mo makikita kung kaya talaga nilang gumawa ng complete and consistent brand identity.
2. Choose a design style that fits your brand. ❤️
Minimalist, bold, playful, premium, modern, classic- maraming styles ang maganda.
Pero hindi ibig sabihin na bagay lahat sa business mo.
Choose a designer who understands your brand, audience, and positioning, not just current design trends.
3. Make sure they understand your business. 🤝
A good designer shouldn't just ask, “Anong logo gusto mo?”
They should ask about your business, target market, competitors, personality, goals, and what makes you different.
Because a good logo isn't just something that looks nice; it should communicate something.
4. Ask about their actual design process. ✏️
How do they develop concepts?
Do they conduct research?
How many concepts are included?
How do revisions work?
Knowing the process helps you understand what you're actually paying for- not just the final logo file.
5. Don't judge branding by the logo alone. 🎨
A logo is only one part of your brand identity.
Look at how the logo works together with your colors, typography, graphics, imagery, packaging, social media, and other brand touchpoints.
That's where a strong brand really starts to show.
6. Don't choose based on price alone. 💸
Budget matters, of course.
But don't compare designers based only on “Magkano logo?”
Compare the strategy, process, experience, deliverables, communication, and quality you're getting for your investment.
And probably the simplest advice:
7. Choose the designer who makes you see your business at a higher level.
Your logo isn't just something you'll put on a profile picture or business card.
It's something you'll use as your business grows.
So choose a designer who doesn't just make something that looks good today, but helps build a brand that can last, grow, and be remembered.
For business owners, ano yung wish niyong alam niyo before booking a logo or brand identity designer? 👇
