Serious Studio

Serious Studio Serious Studio® is a Manila-based branding & design agency for visionaries. We build brands that Make Sense & Look Good®.

We are Serious Studio, a creative design studio dedicated to creating compelling experiences designed to build stronger and more competitive brands.

This creative retreat challenged the question: "What happens when coworkers are housebound but still have to work?"The r...
13/10/2023

This creative retreat challenged the question: "What happens when coworkers are housebound but still have to work?"

The result: endless chats at the dinner table, impromptu couch-side meetings, a marathon of snacking, dashes of creative synergy, and a whole lot of laughing-crying. Thanks for the memorable stay, .ph! 🏡

Keys School Manila is a progressive K-12 school that seeks to unlock a child’s potential for excellence. Our team worked...
29/09/2023

Keys School Manila is a progressive K-12 school that seeks to unlock a child’s potential for excellence. Our team worked on defining a renewed brand identity to mirror this forward-thinking approach, to set a direction that encapsulates the school's commitment to nurturing learners.
Inspired by the school's inherent spirit of play, boundless curiosity, and dynamic flexibility, we created a brand identity that radiates the joy of learning and the limitless possibilities it offers, expanding to an interactive system to help set the stage for Keys School to evolve along with its lifelong learners.

Project Team
Deane Cruz
Kookie Santos
Kar Abola
Angie Chua

Maximizing on the what Wetzel’s Pretzels does best, we built a visual language that translates irresistible fun and fres...
07/09/2023

Maximizing on the what Wetzel’s Pretzels does best, we built a visual language that translates irresistible fun and freshness into something tangible, experiential and memorable, allowing pretzel to reintroduce itself. We aimed to take a whimsical and nostalgic perspective when approaching Twisted by Wetzel’s, infusing it with delight and wonder, ultimately growing a brand that’s for life, not just for snack time.

Project Team
Deane Cruz
Reena Mesias
Angie Chua
Mayee Gonzales

It all started with the question, “How can we give our famous scratch made pretzels a twist?”Imaginative and indulgent i...
07/09/2023

It all started with the question, “How can we give our famous scratch made pretzels a twist?”

Imaginative and indulgent ideas are core to ’ new pretzel concept, so our team got down to work in shaping an identity that is flavor-forward, energetic, and experimental. The bright mix of colors, dough-like illustrations, and bold type treatments help in building the mouth-watering world of pretzels reimagined; a life that’s truly Twisted.

Project Team
Deane Cruz
Reena Mesias
Angie Chua
Mayee Gonzales

Michette doesn't stick to rules and recipes crafted by others; instead, they opt to create their own. This very mindset ...
24/08/2023

Michette doesn't stick to rules and recipes crafted by others; instead, they opt to create their own. This very mindset served as inspiration for our team to craft messaging that is serious about fun. By embracing the authentic Michette voice—one that considers bread both a blank canvas and a masterpiece—we aspired to infuse Boston with a spirit of passion and playful exploration.

Project Team
Deane Cruz
Angie Chua
Chantelle Muñoz
Mayee Gonzales

Photography
Kevin Hart

By employing hand-drawn illustrations, our aim was to create a welcoming and cozy atmosphere. Infused with a friendly an...
24/08/2023

By employing hand-drawn illustrations, our aim was to create a welcoming and cozy atmosphere. Infused with a friendly and modern ambiance reminiscent of a local bakery, we've softened the traditional aura of a French boulangerie, making it more approachable.

Project Team
Deane Cruz
Angie Chua
Chantelle Muñoz
Mayee Gonzales

Photography
Kevin Hart

With the best in taste, ingredients, and technique, Michette provides Boston with the best way to experience French-styl...
24/08/2023

With the best in taste, ingredients, and technique, Michette provides Boston with the best way to experience French-style baked goods. To deliver on this message, our team crafted a warm and friendly visual identity built on the balance of romantic and sophisticated French aesthetic with playful and approachable elements.

Project Team
Deane Cruz
Angie Chua
Chantelle Muñoz
Mayee Gonzales

Photography
Kevin Hart

a serious mood vol 1: gems from our youth 💎
22/08/2023

a serious mood vol 1: gems from our youth 💎

The universe has spoken. We’re on the lookout for a talented Designer who can move and reshape brands to meet better, bo...
12/07/2023

The universe has spoken. We’re on the lookout for a talented Designer who can move and reshape brands to meet better, bolder standards.

If you’re it, head on to bit.ly/serious-careers for more 💥

As big fans of food (and of each other), it’s all about good times and great conversations that go beyond the office. Ti...
15/06/2023

As big fans of food (and of each other), it’s all about good times and great conversations that go beyond the office. Til the next one!🥂

Address

Serious Studio
Buug
1609

Opening Hours

Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

639178919123

Website

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