14/04/2025
Branding for .baguio ✨
Name: Renaissance
Concept: Sit-down cocktail bar (speakeasy style)
Location: Baguio City – hidden in plain sight inside the creative compound where Highland Smokehouse and Nest Coffee Roasters are located.
Overview:
Renaissance Bar is set to be Baguio City’s first dedicated cocktail bar concept—a speakeasy-style experience that’s both elevated and intimate. Tucked inside a creative and culinary hub, Renaissance is a hidden gem designed to reward the curious and create memorable evenings through crafted cocktails and warm hospitality.
Vibe & Identity:
• Elegant, but never stiff
• Quirky, with a dash of wit and personality
• European-inspired, evoking an old-world charm with contemporary touches
• Inviting, like walking into a cozy, well-kept secret
• A refined space that feels more like a simple, stylish living room than a commercial bar
Design Direction:
We want the branding to reflect the juxtaposition of sophistication and character—classic serif fonts with a modern, artistic twist. The color palette and materials should feel rich, warm, and textural.
Visual Elements & Interior Notes:
• Incorporate a unique stained glass artwork—a centerpiece that represents the colorful, light-filled character of the space
• The setting must evoke a comfortable living room: soft lighting, layered textures, warm colors, vintage decor pieces
• Overall atmosphere: intimate, conversational, and softly theatrical
Additional Notes:
Renaissance is about rediscovery—of flavors, conversations, and ambiance. It’s the kind of place you stumble upon, fall in love with, and want to bring friends to. The branding should reflect that sense of magic hidden in plain sight.