17/06/2026
📍 Set up your Google Business Profile when you first opened and haven't touched it since? You're not alone - most accommodation operators do exactly that.
But your Google Business Profile isn't just a digital business card. It's one of the first things a potential guest sees when they search for accommodation in your area, and it feeds directly into Google Maps, Google Search, and increasingly, AI-powered search tools like Google's AI Overviews. If it's incomplete, outdated, or thin on detail, that traffic doesn't just disappear - it often goes straight to the OTAs instead. 👀
The good news? A proper audit takes about 15 minutes, it's free, and the improvements you make can start showing results within days.
We've put together a guide to walk you through the process: 👇
https://www.seekom.com/google-business-profile-audit-hotels-short-term-rental/