28/04/2026
When we talk through SEO with clients, one of the first things we clarify is that search engine optimisation goes well beyond keywords and content. In practice, it spans four distinct areas, and they work best together.
Here are the four core types we talk through with clients:
1. On-page SEO focuses on your content: how clearly it’s structured, how relevant it is to what people are searching for, and how well it answers their questions.
2. Off-page SEO is about authority. Backlinks, brand mentions and trust signals all influence how credible your site appears to search engines.
3. Technical SEO underpins everything. Site speed, clean code and proper indexing make it easier for search engines and AI systems to crawl and rank your content.
4. Local SEO helps businesses show up in location-based searches, particularly important for organisations serving specific regions.
Strong SEO strategies work best when content, authority, technical performance and local visibility are aligned.
If you’re reviewing your digital performance this year, it can be helpful to ask: which of these four areas needs the most attention?
If you'd like to talk it through, we'd love to hear from you: https://www.somar.co.nz/contact-us/
