Squid Group

Squid Group Squid Group is not your usual digital marketing agency, we are your digital marketing partner!

Big shoutout to , who led the marketing for NZ Tech Expo’s launch year and absolutely nailed it.On 18 September, NZ Tech...
12/10/2026

Big shoutout to , who led the marketing for NZ Tech Expo’s launch year and absolutely nailed it.

On 18 September, NZ Tech Expo took over Shed 10, Queens Wharf, bringing 2,600+ people and 80+ exhibitors together for one huge day.

Cayla drove the paid campaigns across Meta, Google, LinkedIn and TikTok, then got to head along in person and see all that work come to life. Epic job, Cayla 👏

Thanks to the NZ Tech Expo team for having us on board for year one. Bring on 2027!

12/10/2026

NZ Design Week doubled its ticket revenue. Attendance is up 83%.
Same marketing budget as the year before. A different approach: a full-funnel strategy across Google, Meta and TikTok, backed by fast video edits and on-site photography.

Jen Jones thanks for trusting us as your marketing partner!

You can read more here 🦑
https://squidgroup.co.nz/projects/nz-design-week-doubling-ticket-revenue/

Your best sales tactic isn't a discountMost brands treat a sale like a light switch. Flip it on, drop the price, wait fo...
29/09/2026

Your best sales tactic isn't a discount

Most brands treat a sale like a light switch. Flip it on, drop the price, wait for the traffic. When it works, great. When it doesn't, the discount cops the blame.

The problem usually isn't the offer. It's that the audience wasn't ready. Nobody has heard of you, nobody recognised you, and a percentage off means nothing to people who don't already want the thing.

https://squidgroup.co.nz/projects/your-best-sales-tactic-isnt-a-discount/

Seven years of Squid Group 🥳Time to celebrate - but also time to push harder.Growth is exciting. It's also demanding. Wo...
28/09/2026

Seven years of Squid Group 🥳

Time to celebrate - but also time to push harder.

Growth is exciting. It's also demanding. Workloads are increasing, the pace of decision-making is faster, and the bar for what clients expect keeps rising. Our team has adapted to all of it. That's not something I take for granted.

If you're a musician using TikTok to promote your music, switching to an Artist Account is a game-changer.TikTok has bec...
28/09/2026

If you're a musician using TikTok to promote your music, switching to an Artist Account is a game-changer.

TikTok has become one of the most powerful platforms for music discovery, and having an Artist Account gives you exclusive tools to amplify your reach and engagement. In this blog, we’ll walk you through the steps to switch to an Artist Account and explore the benefits it offers.

https://squidgroup.co.nz/about/marketing-insights/how-to-switch-your-tiktok-account-to-an-artist-account-and-why-you-should/

26/09/2026

reb fountain takes on Aussie!!! Get your tickets.

Friday 16th Oct - Bootleggers, Sydney
Saturday 17th Oct - The Curtin, Melbourne

Celebrating the release of her #1 NZ album ‘Water for Gasoline’.

Social media platforms continue to reshape how businesses connect with consumers. Among these platforms, TikTok has beco...
25/09/2026

Social media platforms continue to reshape how businesses connect with consumers. Among these platforms, TikTok has become one of the most influential channels for audience engagement, content discovery, and brand awareness. With millions of users actively consuming and sharing content every day, TikTok presents significant opportunities for businesses looking to expand their reach.

However, achieving success on the platform requires more than simply posting videos. Understanding trends, audience behaviour, content formats, and advertising tools is essential. This is where a TikTok marketing agency can play an important role.

https://squidgroup.co.nz/about/marketing-insights/how-a-tiktok-marketing-agency-helps-brands-reach-new-audiences/

In today’s digital-first economy, businesses rely heavily on online visibility to attract customers and stay competitive...
23/09/2026

In today’s digital-first economy, businesses rely heavily on online visibility to attract customers and stay competitive. A strong online presence is no longer optional; it directly influences brand credibility, customer trust, and revenue growth.

A digital marketing company plays a key role in helping businesses establish and maintain this presence across search engines, social media platforms, and other digital channels. By using structured strategies and data-driven methods, businesses can reach the right audience at the right time.

Understanding how digital marketing works and why it matters can help organisations make better decisions about their online strategy and long-term growth.

https://squidgroup.co.nz/about/marketing-insights/boost-your-online-presence-with-a-professional-digital-marketing-agency/

If you didn't already know, reb fountain is touring NZ & AUS this October 🥳🥳Christchurch has since sold out & another sh...
22/09/2026

If you didn't already know, reb fountain is touring NZ & AUS this October 🥳🥳

Christchurch has since sold out & another show has been added on 08 Oct 2026.

Dunedin's evening show has sold out & there are only a few left for the afternoon show.

Get your tickets!

New Zealand's Biggest Tech and Business Expo - Get your tickets!Across two floors, 80+ companies from FinTech, EdTech, S...
27/06/2026

New Zealand's Biggest Tech and Business Expo - Get your tickets!

Across two floors, 80+ companies from FinTech, EdTech, SaaS, and AI will be exhibiting, but the real action happens beyond the booths.

There's a dedicated meeting space for the conversations that need more than a booth. A demo zone to show your product to the right people. And the Executive Track, where the highest-value conversations of the day take place, roundtables, one-to-one mentoring, lightning talks.

www.nztechexpo.co.nz

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155 Maunganui Road
Tauranga
1010

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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