Moustache Republic

Moustache Republic { GROW FAST WITH MOUSTACHE } eCommerce experts backed by top tech partners and 10+ years of proven results. Building beautiful eCommerce websites

That’s a wrap on Online Retailer! We came to talk commerce and ended up running a full-blown tattoo studio. We loved mee...
24/07/2026

That’s a wrap on Online Retailer! We came to talk commerce and ended up running a full-blown tattoo studio. We loved meeting all of the retailers and partners building some of APAC’s fastest growing brands. The Ink Bar went off. We inked a record 80 tattoos, and pulled in a second tattooist last minute for Day 2 just to keep up with the demand. To everyone we could not fit in, we are sorry, and we will make it up to you next year!

Thank you to everyone who stopped by for a scroll, a chat, and a bit of permanent commitment. Thank you to Shopify for partnering with us at the booth and being absolute legends.

Thank you to BOBO for keeping everyone fed and PRANA TATTOO •𝑬𝑿𝑪𝑳𝑼𝑺𝑰𝑽𝑬 𝑺𝑻𝑼𝑫𝑰𝑶• Sydney BONDI BEACH Tattoos in Bondi ORNAMENTAL GEOMETRIC - sydney & Charlie Lund for being the best in the bizz! 📸 Myles Kalus

Online Retailer see you next year!

Most outfit builders let you pick pieces. Jamie Kay | Baby & Children’s Clothing new one lets you style the whole look. ...
16/07/2026

Most outfit builders let you pick pieces. Jamie Kay | Baby & Children’s Clothing new one lets you style the whole look. We rebuilt Jamie Kay’s ‘Create Your Own Outfit’ experience on Shopify Plus, turning a functional selector into a playful flatlay canvas.

Here’s what customers can now do:
▪️ Pick a category, pick a style, and build a full outfit on screen
▪️ Arrange the pieces to see exactly how the look comes together
▪️ Add the whole outfit to cart in one action
▪️ Share a finished look via a link that rebuilds it exactly

And the early numbers speak for themselves. In the first month:
▪️ +33% items per cart
▪️ 5× engagement time per session

Built mobile-first, live in NZ and ready for AU and US, with the foundations to scale into a mobile app next, if Jamie Kay wants.

Have a play, then see how we built it on Shopify

Check it out on Jamie Kay’s site now.

Huge congratulations to The Nile for being named a finalist at the 2026 Australia Post ORIAS! Recognised for Best Overal...
13/07/2026

Huge congratulations to The Nile for being named a finalist at the 2026 Australia Post ORIAS! Recognised for Best Overall Multi-Channel Site Design & Integration.
We're proud to have designed The Shelfie - the design and UX flow behind The Nile's standout scan-to-shelf experience.

Check it out > https://www.thenile.com.au/shelfies

Most replatform projects are framed as a technology upgrade. The more interesting ones are framed as a business model up...
28/06/2026

Most replatform projects are framed as a technology upgrade. The more interesting ones are framed as a business model upgrade. Ecostore & ecostore Australia came to us with two problems: a Magento setup slowing the internal team down, and customers buying household essentials on a predictable cadence with no way to subscribe.

So we rebuilt the foundation:
▪️ Migrated AU and NZ to Shopify Plus.
▪️ Launched their first-ever subscription program on Recharge
▪️ Integrated NetSuite via Celigo so the operational backbone scales with the front end.
▪️ Consolidated Klaviyo, Zendesk, and Okendo into a single, maintainable stack.

The replatform unlocked the speed. Subscriptions unlocked the revenue model. The integrated stack unlocked the team.

See how we did it via link in bio under work > https://www.moustacherepublic.com/our-work/ecostore-replatform-with-smarter-subscriptions

01/06/2026

Our free AI Readiness Audit tells you where you stand in under a minute, then shows you the path to 100/100.

Does AI know your brand exists? Right now ChatGPT, Perplexity, Gemini and AI Overviews are recommending products to your customers - and most stores aren’t built to show up in those answers.

Inside your report:
▪️ A score across 100+ checks - crawlability, schema, trust signals, agentic signals, brand coherence and UCP readiness.
▪️ How AI actually reads your brand - primary entity, clarity score and where the gaps are.
▪️ A prioritised, ready-to-action fix list.

The brands that get this right will own the AI answer box. Where does yours sit?

Run the audit via link in bio.

Client,  latest project. Seven storefronts. One  Plus retheme.We replaced an ageing template and legacy page-builder wit...
01/06/2026

Client, latest project. Seven storefronts. One Plus retheme.

We replaced an ageing template and legacy page-builder with a custom, mobile-first retheme:
▪️ Gender-led templates + modular content shipping in minutes
▪️ Bespoke cross-market content sync, retiring the page-builder
▪️ via API (not a JS embed) to protect Core Web Vitals
▪️ preezie AI shopper assistance

Same attitude, sharper funnel:
▪️ Checkouts +74%
▪️ Transactions +44%
▪️ Revenue per visitor +37%

Read more about the project via our link in bio.

Join the MR Team! } We are looking for a Technical Delivery Lead to own a portfolio of our most complex Shopify Plus and...
27/05/2026

Join the MR Team! } We are looking for a Technical Delivery Lead to own a portfolio of our most complex Shopify Plus and BigCommerce accounts. You will build long-term roadmaps, steer scope and budget, and act as a strategic partner to some of ANZ’s best retail brands.

If this sounds like you or someone you know, get in touch!

27/05/2026

For client, a standard grid hid the one thing that matters most before adding to cart - how the pieces actually compare in size.
So we built a dynamic grid. Each product gets its own tile size, so tall lockers, midis and standards finally sit side by side at true proportions. We also preload from the next page to keep every view balanced, top to bottom.

A small change in how products are presented meant a real shift in how confidently customers shop. Built on Plus.

Visit their site

At last week’s iMedia Online Retail Summit in NZ, our Founder & CEO Tony Hou joined Darryn Soper, Lead Partner Solutions...
25/05/2026

At last week’s iMedia Online Retail Summit in NZ, our Founder & CEO Tony Hou joined Darryn Soper, Lead Partner Solutions Engineer at to tackle the question every eCommerce leader is sitting with: how AI-ready is your brand?

Their take - AI-ready is not one thing. It is three.
▪️ Discoverability. Being found (and correctly described) by ChatGPT, Perplexity, AI Overviews and the agents now starting the customer journey.
▪️ Value-add. AI inside the journey itself, removing friction at the moments that cost you sales.
▪️ Operational efficiency. Context-aware AI that actually knows your business.

At Moustache Republic, we are doing this work with brands right now - making storefronts discoverable in AI-led search, building AI features into the customer journey, and wiring brand context into the tools their teams use every day.

Want to know where your brand stands? Take the 1 minute audit at the link in our bio.

Do you know how AI perceives your brand? Take our free AI readiness audit and within a minute you’ll have the answers an...
20/05/2026

Do you know how AI perceives your brand? Take our free AI readiness audit and within a minute you’ll have the answers and a pathway to 100/100.

Here is what you get on your report:
▪️ A scored breakdown across 100+ checks covering crawlability, schema, trust signals, agentic signals, brand coherence and UCP readiness.
▪️ A view of how AI actually perceives your brand - primary entity, clarity score, coverage gaps.
▪️ And a prioritised list of fixes ready to action.

Why bother? ChatGPT, Perplexity, Gemini and AI Overviews are recommending products right now. Most stores are not built to be found by them.

Find out where yours stands > https://audit.moustacherepublic.com/

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72 Taharoto Road
Takapuna
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