06/10/2026
When Downtown Community Ministry (DCM Wellington) launched its Winter Appeal, the mission was clear: shine a light on homelessness in Wellington and inspire people to make a difference. Together, Redspot and Orangebox Ltd brought the campaign to life through a powerful mix of creative, print, direct mail, digital advertising, email marketing and social media, ensuring the message reached supporters wherever they were.
The response was incredible. The campaign welcomed 140 new donors, funded more than 600 nights of emergency shelter, and helped provide over 80 emergency kai parcels for people experiencing homelessness. Beyond the numbers, it sparked important conversations, raised awareness of DCM's vital work and connected more Wellingtonians with a cause that truly matters. A powerful example of what can happen when creative thinking, strategic communication and community purpose come together.