NZESL

07/04/2026

Can't find your product in Mitre 10 New Zealand?

Check out 'Flash to Find' at all 20 stores that have our electronic labels! 🔦🔍

22/03/2026

Sweet 16 and just getting started 🎉

This week marks 16 years of our journey, and what a ride it’s been. From humble beginnings to where we are today, we’ve continued to grow, evolve, and push the boundaries of retail technology.

Now, we’re not just growing in New Zealand - we’re expanding across Australia and building momentum faster than ever.

A huge thank you to our team, partners, and customers who’ve been part of the journey so far.

22/03/2026

Another great install completed at Cellarbrations Northam in Western Australia!

Our electronic shelf labels are now live in-store, making price updates faster, reducing manual work, and delivering a cleaner, more efficient shelf edge experience

20/03/2026

Great to see another successful install completed at Four Square Lumsden in the South Island! 👏

A big thank you to the fantastic store team for their support throughout the install, and to Foodstuffs South Island for their continued partnership.

17/03/2026

Great day at the Liquorland Expo yesterday!

It was fantastic to be part of the event and even better sharing the booth alongside GDM, Signbiz, and Belgotex. A huge thank you to Liquorland for having us — we really appreciate the opportunity.

We loved connecting with so many stores, having great conversations, and showcasing what we’re working on. Looking forward to what comes next!

04/03/2026

Tap to Find with Mitre 10

Check out krystal_cc5’s video.

26/02/2026

And that’s a wrap on EuroShop 2026! 🎉

What an incredible few days connecting with industry leaders, exploring new innovations, and sharing ideas about where retail is heading next.

A big thank you to Pricer and Upshop for hosting fantastic booths and creating great spaces for conversations that matter. It was a pleasure spending time with such passionate people who are genuinely excited about the future of retail.

The energy, the innovation, and the partnerships coming out of this year’s show have us more motivated than ever.

Onwards and upwards 🚀

25/02/2026

Day 3 at EuroShop – The World´s No. 1 Retail Trade Fair! 🙌

Another big day on the floor connecting with suppliers, exploring new products, and seeing what’s next for retail.

It’s been fantastic spending time with great customers too - especially the team at Tucker Fresh IGA. Always good conversations, fresh ideas, and plenty of energy around what’s possible.

22/02/2026

Great first day at EuroShop 🚀

The energy has been unreal, and the conversations around the future of retail tech have been even better.

Come and see us for a live demo showcasing the future of ESLs and how we’re transforming in-store experiences.

📍 Hall 6, Booth A76

Looking forward to connecting with everyone over the next few days!

20/02/2026

A major milestone for NZESL: SmartPoster has just gone live in a real retail environment.

Meet SmartPoster - the NZESLbuilt platform that transforms everyday Smart TVs into vibrant, datadriven ESLs.

• Works on any Android Smart TV
• No dongles, no attachments
• WiFi or LAN
• Link/unlink via handheld or desktop tools
• Updates from the same source of truth as ESLs & POS

This is a genuine gamechanger for digital retail displays - simple to deploy, tightly integrated, and built for scale.
With EuroShop around the corner, we’re excited to share this milestone with partners old and new.

We’re immensely proud of our team and customer stakeholders who’ve helped bring SmartPoster to life.

https://electronicshelflabelling.co.nz/our-products/smartposter/

08/12/2025

Congratulations to the team and store owners on the opening of Four Square Rakaia! 🎉

The doors are officially opened a couple weeks ago, and the store looks fantastic - especially with our electronic labels looking terrific across the fresh new aisles. It’s great to see all the hard work come together in such a modern, welcoming space.

A big thank you to Foodstuffs South Island for the continued partnership and collaboration. Always a pleasure to support another successful launch.

Greg Dick Charmaine Patterson