NZESL

03/08/2026

The South Island Four Square ESL rollout is officially underway, with Four Square Culverden leading the way!

By adopting Pricer electronic shelf labels, Four Square stores can simplify price changes, improve price accuracy, reduce manual workload, and free up staff and owners to spend more time serving customers. It's a smarter, more efficient way to keep stores running smoothly.

Thank you to the Four Square Culverden team for their support during the installation. We look forward to helping more Four Square stores across the South Island embrace the benefits of digital pricing.

24/07/2026

A big thank you to the team at Four Square Bulls for making this week's installation such a success. Your enthusiasm, support, and eagerness to learn made the process a pleasure. 🤩

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22/07/2026

Congratulations to Brendon Rae and the entire New World Stoke team on opening the newly redeveloped section of their store.

NZESL was proud to support the project by relocating and recommissioning the Pricer Electronic Shelf Labels during the overnight store transformation. With thousands of labels moved, every price was accurate and ready for customers from the moment the doors opened - demonstrating the flexibility and reliability of the Pricer ESL solution, even through major store redevelopments.

A huge thank you to the New World Stoke team for having us involved. We look forward to seeing the completed redevelopment later this year!

21/07/2026

Another great independent hardware store has taken the next step in its digital transformation!

A huge congratulations to Barrow & Bench Mitre 10 in Malvern, South Australia, as they begin their Electronic Shelf Label journey with OZESL.

Family owned and proudly serving the local community since 1978, Barrow & Bench Mitre 10 has built a reputation for exceptional service and helping customers tackle projects of every size. We're excited to be partnering with a business that shares our passion for innovation and delivering a better in-store experience.

A big thank you to Paul and the entire Barrow & Bench team for your trust and enthusiasm throughout the project. We'd also like to acknowledge the team at Striven for their valuable support in helping bring this rollout together.
We're looking forward to seeing the benefits of accurate pricing, improved efficiencies, and an enhanced shopping experience come to life.

09/07/2026

Another successful Electronic Shelf Label installation completed at Mitre 10 (New Zealand) Limited MEGA Whanganui! 🎉

Over the past two weeks, we've transformed an entire store, replacing traditional paper pricing with a smarter, more efficient digital solution Pricer. Seeing a project of this scale come together is incredibly rewarding, and it's a great example of what can be achieved through teamwork and collaboration.

A huge thank you to the entire Mitre 10 MEGA Whanganui team for your positive attitude, hard work, and willingness to embrace the change. Your support throughout the installation made all the difference, and it was a pleasure working alongside such an enthusiastic group of people.

Projects like these remind us why we love what we do, helping retailers modernise their stores while building great relationships along the way.
Congratulations to everyone involved. Another fantastic store transformation completed!

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18/06/2026

Another great Four Square project completed, with electronic shelf labels now installed throughout the brand-new Four Square Te Puna.

The new store represents a significant investment in the local community, offering more space, a wider product range, improved customer flow, and an enhanced shopping experience for customers.

We're proud to have supported the team with ESL technology, helping deliver accurate pricing, faster promotions, and greater efficiency across the store.

Congratulations to the owners and everyone involved in bringing this impressive new store to life. We wish the team every success in their new home.

09/06/2026

Our ESLs are built for retail, but some environments demand an extra level of protection.

To help labels withstand the toughest conditions, we've developed a range of new protective solutions designed to reduce damage from trolley impacts, forklift contact, and everyday wear and tear.

Built to last, easy to install, and designed to keep your labels looking and performing their best. Stay tuned as we showcase the latest additions to our protection range.

26/05/2026

Excited to see Pricer 4-colour ESLs now live at Foodworks Supermarkets Redlynch as part of their brand-new store build.

In just over two days, the store was fully set up and operational, resulting in very happy owners and staff. A fantastic outcome and another smooth rollout for the team.

A big thank you to the team at AUR for their ongoing support, and to Michael Raupach for the invaluable on-site assistance.

07/04/2026

Can't find your product in Mitre 10 New Zealand?

Check out 'Flash to Find' at all 20 stores that have our electronic labels! 🔦🔍

22/03/2026

Sweet 16 and just getting started 🎉

This week marks 16 years of our journey, and what a ride it’s been. From humble beginnings to where we are today, we’ve continued to grow, evolve, and push the boundaries of retail technology.

Now, we’re not just growing in New Zealand - we’re expanding across Australia and building momentum faster than ever.

A huge thank you to our team, partners, and customers who’ve been part of the journey so far.