Day One Design

19/10/2026

Who knows where this place is?

2 Icons of this city.
A place I called home for 10 years. ❤️

When our Kiwi friends would visit they were like - oh that’s a cool rock. I said — thats a mountain. 😆

Hint: cowboys country 🏉

Song by a local band from the era I lived there.

14/10/2026

A T shirt I designed earlier in the year for Specialised Excavation Services in Nelson.

Local business, designed locally and then bought to life in print (Hi Vis) by the team at Design by George in Richmond!
🙌🏼

13/10/2026

Notice how just looking at these visuals sparked a feeling?

The colours, the icons, the photography, the words: your mind made associations before you’d read a thing.

That’s a visual identity at work. It’s what branding really is, and a logo is just one piece of it.

For a recent cleaning business client, we explored three very different ways to position the brand:

✦ Hardworking & Dependable: a pair of hands that notices what needs doing and quietly gets on with it. Trustworthy, practical, warm, no fuss.

✦ A Lighter Load: less about the cleaning and more about the relief that follows. This brand understands busy families, overwhelmed households, and anyone who just needs someone reliable to take something off their plate. Nurturing, calm, thoughtful and deeply human.

✦ Fresh & Bright: bold, colourful and feminine, mirroring my client’s bright, proactive personality. Upbeat, energetic and approachable.

My client chose A Lighter Load. It’s a positioning that feels genuinely different in her industry, and it speaks straight to the growing number of families she already works with.

Ready to stand out in your category?

Let’s talk 👉 [email protected]

nelsonnz graphicdesign dayonedesign

11/10/2026

Today I’m working on the creative direction for a local health care business.

I’m deep diving into everything that makes up the brand: its story, who it is(values) who it’s for (customers) and how it talks to people (positioning and messaging)

From there I’ll pull together three moodboards for three creative directions, which will guide the logo and brand design.

This is always such a cool part of the process.

I’ve been gathering inspo purposefully, intuitively and accidentally😆 through the school holidays, from the places we go and the odd little things that catch my eye along the way.

I’m a natural over thinker and ideas person so this suits me perfectly.

Now bringing the ideas together cohesively and strategically✨

10/10/2026

07/10/2026

It’s live! www.mapuaaccommodation.management

Mapua Accommodation Management

So cool to launch this new site for Aeven and Māpua Accommodation Management.

The logo was already in place, so my role was to take the content Aeven had written and shape it into a clear information hierarchy, then edit, refine and add copy so guests and hosts can easily find what they need.

I also connected Aeven with bookit.co.nz, a nz based booking platform with flexible options that can grow alongside the business. It’s simple for now, but as things expand, the filtering and booking capability can expand too.

Guests can book directly through the site, while it still links to the outside platforms where the properties are listed. That means we aren’t relying solely on sites like Airbnb to bring in bookings 💰

💡 Got an Airbnb or holiday rental?
Having your own website is a great idea, and it doesn’t need to be big. Even a simple one-page site can showcase your property, share key info and take bookings directly.

Get in touch if you’d like to chat about a site for your accommodation ☺️

[email protected]

NelsonTasman WebDesignNZ WebsiteLaunch SmallBusinessNZ HolidayAccommodation HolidayRental AirbnbHost AirbnbNZ DirectBooking OnePageWebsite AccommodationNZ PropertyManagementNZ NewZealandDesign GraphicDesignNZ SupportLocalNZ

03/10/2026

Guess what? Day One has a waitlist! ✨

I’m currently taking a little break with the fam in Ōtautahi & Hanmer, then it’s back into some exciting projects next week.

If you’ve been in touch and thinking about your branding or website project, I now have only ONE space left for full brand / website projects in December. Then booking through from the new year.

And to my ongoing clients - still got you covered as always! 🤍

If you’ve been thinking about starting that business, refreshing your brand, or finally getting your website sorted, now’s the time to lock in your space.

Let’s make this your Day One — and create a brand that helps you show up confidently and attract more of your dream customers.

Email me your lock in your spot 😊

[email protected]

23/09/2026

I also - buy products purely because the packaging is beautiful.

Choose w**e by the label (the taste is a bonus)

Judge a café by its menu design before I’ve even ordered

Walk on past shops because of their signage, and then get surprised by how cool they are inside 😅😆

I can’t help it!

But here’s the thing: it’s not just designers. Everyone makes snap judgements based on what they see. Your logo, signage, packaging and website are often the very first impression people get of your business, long before they try your product or walk through your door.

If your brand isn’t showing people how good your business really is, let’s chat 👉 [email protected]

BrandingMatters PackagingDesign SmallBusinessNZ

21/09/2026

The first product label I designed for 3Bee Mānuka Honey & Natural Skincare a while back in…2004?!

I’ve since been able to design lots of other packaging for a variety of products going to a range of countries.

I have to say - that since I have been working for myself I’ve learnt the most I ever have in my career, in both design and business.

Also took these product shots. And loaded up to website. ✨😆 💅🏽