03/08/2026
Ever feel like just when you finally get a handle on your digital marketing, the internet goes and changes the rules again?
If you’ve noticed your website traffic or enquiries dipping lately, even though you’re doing everything right, you aren't imagining things. There’s a massive shift happening right now in how people find businesses.
Instead of going to Google and scrolling through pages of websites, people are asking AI tools like ChatGPT or Gemini for direct recommendations. They’re typing in things like, "Find me a reliable accountant in Auckland," or "Who is the best local builder for a renovation?"
If your website isn't set up to talk to these AI tools, they're simply skipping past you and sending those ready-to-buy customers straight to your competitors.
It’s called AEO (Answer Engine Optimisation), and honestly, it’s frustrating to have yet another tech acronym thrown at you when you’re already busy running a business.
The good news is, fixing it doesn't require a massive, expensive tech overhaul. It usually just means tweaking your content so it stops being vague and starts being incredibly direct. AI tools love clear answers. If you have an FAQ page that answers the exact questions your clients ask you every day in plain, human language, you're already halfway there.
You don't need to spend your nights trying to figure out how AI algorithms work. We can jump under the hood of your website, see exactly where the roadblocks are, and get it optimised so you're the business getting recommended.
Get in touch so we can optimise your website for AEO.