18/08/2026
Behind our new identity
Based on a maori aronui tāniko pattern design to show strength, integrity and the pursuit of knowledge within the ‘elements’.
Stylised 90° to represent an E and B for element branding and an A for āhuatanga hoahoa the maori EB name for our Ngai tahu roots.
Incorporates 7 parts (5 black and the 2 white/negative triangles) to show the 7 elements/principles of design. The open ended white triangle shows an ongoing openmindedness to new design techniques.
