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Paulownia Design

Name: Paulownia Design
Address: 36 Preston Drive, Katikati, 3129, NZ
Telephone: +64273043915

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Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Paulownia Design, Graphic designer, 36 Preston Drive, Katikati.

16/09/2026

Katikati College rebrand, a journey representing a new era for the College and us as a studio too 🌱

See the full case study on our website northstudio.co.nz

01/06/2026

Somewhere along the way with this one I feel back in love with what I do; creating brands with depth and purpose. It was my “why” when I started out as a youthful freelancer almost a decade ago and it’s still my true north. Head over heels for helping people hone the brands of their dreams ✨✨

10/05/2026

Whatever today means for you, I hope you had a special day. Here’s a few snippets from our Mothers with Brands feature. Comment “yeah the mums” for the a link to the full conversations tomorrow.

07/05/2026

This Mother’s Day we are sharing conversations with wahine holding space for their pepe and businesses. It’s a topic close to the surface for me after rediscovering who I am as a business owner and a mother of two. Navigating a service business with a young family is a nuanced load but also a privileged choice, one that I am so very grateful to carry and not walk alone.

It’s a lot and everyone’s recipe is slightly different. We love that and we trust you’ll find some gold in these honest chats. A big thank you to all the mamas who shared their story.Comment “yeah the mums” and we’ll send you a link to sign up for the full conversations + my own personal story too.

20/04/2026

So in awe of the women who back themselves and go out and make it happen 😍
This one was a 10/10 cup filler. Pene came with a bold vision and our job was to make sure the brand delivered on energy and tone. We showed up as cheerleaders, sense-checkers, and delivered the bones of a name and brand Pene could build from 💖

12/04/2026

It’s undeniable the renewed energy that a rebrand can bring. I’ve felt it firsthand since rebranding as North, and we know these clients have felt the momentum shift in their businesses since their rebrands too.

The change doesn’t always need to be a biggy. Sometimes a subtle evolution is all it takes 💫

07/04/2026

Warm fuzzies 🥰

We invest a huge amount of energy into every branding project because we love our work and we love founder led businesses. We understand what it takes to build something meaningful, and we believe deeply in the power of small business to do good.

When our clients feel seen and supported, it literally fills my cup and we know our work is landing where it should - Jamie, Creative Director✨

03/04/2026

A bit of behind the scenes from our rebrand. The North identity is designed to feel calm, assured and authoritative. We guide rather than shout.

Logo
Clean and highly legible, signalling clarity of thought and direction. Softened edges reduce harshness while retaining impact, creating a mark that feels confident and enduring.

Primary Typeface
A traditional editorial serif chosen for its sense of permanence and considered thinking. Set on a textured off-white background, it introduces tactility to a brand that largely lives in digital spaces.

Accent Typeface. IBM Plex Mono
Adds technical precision and an expert tone. Its utilitarian feel balances the warmth of the serif and reinforces clarity of process.

Accent Typeface. Handwriting
Introduces a human layer. In an AI-saturated landscape, it signals authorship and reflects the value of the human perspective behind the work.

Colour Story
Intentionally restrained.
• Charcoal anchors the brand and works seamlessly alongside client work
• Scarlet adds energy when used sparingly
• Light blue conveys calm and aspiration
• Off-white softens and warms the system

Imagery
Rooted in nature and realism. Nature is where we gain perspective and clarity. The visual language favours authenticity over polish.

Icons
The NS monogram and arrow reference compass markings, reinforcing themes of orientation, exploration, adventure, guidance and forward movement.

Vertical Orientation Logo
Set bottom-to-top, like a book spine. This familiar reading direction supports legibility and strengthens the editorial influence within the system.

25/03/2026

We spent time searching for the right handwritten font, something that could bring a humanity into our new brand and honour the craft behind the work.

Nothing quite felt right. So we’ve landed on the most obvious solution. Our own creative director’s handwriting. Including it in our rebrand feels a little exposing. But that is part of the point.

As we transition from Paulownia Studio, we are leaning further into what is real, considered and the good bits of humanity. Not perfectly polished, but progressive and thoughtfully crafted.

Our handwriting is now part of our new brand type system. We can’t wait to share the full shebang!

12/03/2026

Let’s be honest, Paulownia is a bit of a f*cking mouthful...

A new direction for us has been simmering for a long time. It’s bubbling away in the background as we speak, and it feels so right.

We’ve got a new name that fits where we’re headed, embraces what we offer, AND is easy breezy to pronouce.

Follow our rebrand journey on our website and sign up to our emails to get to know our new name & direction.

Address

36 Preston Drive
Katikati
3129

Telephone

+64273043915

Website

facebook.com

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