24/08/2026
Introducing DIY Friday.
Trade ecommerce pioneer, paving a new approach for kiwi homeowners to confidently and safely take on their own home improvement projects.
Entering such an established market required very thorough market research to orient decision-making. We dug into how local homeowners and trades actually think and feel about DIY, where their confidence drops off, and where the trust gap with existing solutions opens up.
From these insights, we developed a tech-leaning DIY identity oriented around positioning the brand as a secure guide. Designed to be an empowering and true DIY partner, closing the gap between homeowners and product suppliers by giving kiwis the confidence, tools and know-how to maintain and improve their properties.
Read the full case study on our website 💻
