FORME Creative Agency

Formosa Foods already had a loyal following with restaurants and grocers across the South Island, and when they set thei...
14/10/2026

Formosa Foods already had a loyal following with restaurants and grocers across the South Island, and when they set their sights on mainstream supermarket shelves, they came to us knowing their packaging would need to work a lot harder to get them there. Theirs was underselling the quality inside and blending straight into everything around it.

So we took the brand in a bold new direction. Bright colour sets each product apart, while confident type works alongside playful illustration and Chinese characters to tie the whole range together. New Zealand-made and “No Preservatives” now lead the way, so shoppers know exactly what they’re picking up. Since the new packaging launched, they’ve been making real headway towards that supermarket goal.

Same great noodles, finally with the shelf presence to match.

12/10/2026

What actually makes good design good.

Most of the time we’re not even aware of it. Good design flies under the radar because it works: it lets us understand and engage with what’s being communicated without ever pulling focus. It’s usually only when something’s off that we stop and notice the design at all.

Behind that ease is a lot of deliberate decision-making. There’s a finite set of design principles but endless ways to bring them together, and every choice has to be made with reason and purpose for the whole thing to land.

For us, the craft is the constant analysis of why: why one design connects and another misses the mark, and how that thinking shapes every brand we put our name to.

The best design is felt long before it’s noticed. 👀

A new brand for Canterbury Guides is coming together…
08/10/2026

A new brand for Canterbury Guides is coming together…

06/10/2026

One of the questions we hear all the time is "How do I know if I need a full rebrand, or can I just tweak what I currently have?" The good news is you don't need to have that figured out before you talk to us.

You might have a gut feeling that your brand is outdated, isn't resonating with the right market or isn't creating the perceptions you want people to have of your business. Or your data might be telling you there's a problem.

Either way, you don't need to know the scale of the work or what your next steps should be. That's our job, and we'll dig into the data with you to work out exactly what your brand needs 🫶🏼

Got a question you'd like answered next? Pop it in the comments below.

02/10/2026

Be honest, have you spent more than you needed to on any of these brands? 👀

It’s not just you. None of us buy things purely based on logic. We buy them because of how they make us feel, and who we get to be when we own them.

The brands that understand this know it takes a lot more than just having an aesthetic brand. They build a world people actually want to be part of.

We've written more about this in our latest blog post if you want to read further. Link in our bio.

That's a wrap on September 🤍 This month was a busy one. We spent a lot of time out of the studio at workshops and confer...
30/09/2026

That's a wrap on September 🤍

This month was a busy one. We spent a lot of time out of the studio at workshops and conferences (one of them in a cowboy hat 🤠), and caught up with some of the best people in Christchurch's creative scene.

Back in the studio, we've been working on some really exciting projects we can't wait to share. And the best news of all, Elyse officially hit one year at Forme 🥂

Swipe through to see what we've been up to.

We're so excited to share the new Stewart Street Specialists website 🤍Anyone who's tried to navigate specialist healthca...
28/09/2026

We're so excited to share the new Stewart Street Specialists website 🤍

Anyone who's tried to navigate specialist healthcare knows how easy it is to feel lost and not quite sure where to turn or what to expect. Stewart Street Specialists are here to change that, so their website needed to do the same.

Having already built the brand, this was our chance to bring it to life online, taking the warmth and ease we'd designed into every touchpoint and giving it a space that finally does their internationally renowned expertise justice.

Now patients and referrers have one place to go that makes specialist care feel a whole lot less daunting.

Check out their new digital home → stewartstreetspecialists.co.nz

25/09/2026

Great work speaks for itself, but it's even better coming from the people who've lived it…

Arts Canterbury exist to support local artists and art related businesses to grow, thrive and connect with one another, ...
23/09/2026

Arts Canterbury exist to support local artists and art related businesses to grow, thrive and connect with one another, but their website was working against that mission, functioning as little more than an art directory when it needed to be doing so much more.

Our task was to overhaul the site and create something sophisticated and highly functional that could really service the art community, from attracting new members to advertising events to showcasing local artists. We built on the the foundation Arts Canterbury had already established, more clearly defining how the brand communicates and shows up for local artists.

That meant a resource library for artists to develop their craft and promote their work, a simple way to upload and advertise events, a seamless membership sign up process, and strategic sales pages that market Arts Canterbury memberships effectively.

The result is a modern, user friendly website that provides meaningful value to the local art community, saves hours of admin time a week, and fosters sales, connection and growth.

Read the full case study on our website 💻

21/09/2026

Forme started with a simple belief that creativity should generate impact.

Here's a little bit of how Forme came to be…

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2/47 Salisbury Street
Christchurch

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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