14/10/2026
Formosa Foods already had a loyal following with restaurants and grocers across the South Island, and when they set their sights on mainstream supermarket shelves, they came to us knowing their packaging would need to work a lot harder to get them there. Theirs was underselling the quality inside and blending straight into everything around it.
So we took the brand in a bold new direction. Bright colour sets each product apart, while confident type works alongside playful illustration and Chinese characters to tie the whole range together. New Zealand-made and “No Preservatives” now lead the way, so shoppers know exactly what they’re picking up. Since the new packaging launched, they’ve been making real headway towards that supermarket goal.
Same great noodles, finally with the shelf presence to match.