Attraction Studio

25/08/2026

For our 11th year, we swapped the corporate gift for something handmade, personal, and deeply relational. No. 011 Chilli Crisp.

The idea was simple. Treat our clients' wins that made 2025 worth celebrating, with the same glamour as a high-end brand campaign. Each of the 30 unique gift packs featured personalised patterns built from their own data, milestones, and memorable moments. Their wins, the hero.

Most gifts were hand-delivered. Feedback was immediate. Several clients asked for refills.

18/08/2026

Card Roofing were making moves in the industry, and its brand needed to match their capability and intention to deliberately disrupt the market.

More presence. More polish. Giving the business the credibility it deserved.

Check out more in the case study on our website.
https://www.attractionstudio.co.nz/work/card-roofing

17/08/2026

Had your eye on award-winning agency life? 👀 We've got the opportunities!

We're on the hunt for high-performing digital marketing contractors and freelancers to join our team!

Think this sounds like a bit of you? Or you know someone who'd be a perfect fit? We want you to slide into our DMs!

13/08/2026

We’re finalists!!! We’re super proud to have 3 projects this year recognised as finalists in this year’s The Designers Institute of New Zealand Best Awards. The bubbles are getting popped in the office today! 🍾

Colour & Small Brand Identity - Sheffield Pies
Self Promotion - Attraction Studio
Colour - Ted Property Management

Cannot wait to celebrate with the design community come October 😍🥂

05/08/2026

For more than 20 years, the Canterbury Charity Hospital has provided free medical care across Canterbury and the West Coast which is run entirely by volunteers.

We started with those volunteers, surveying the hundreds of people who keep the hospital running. Their insights became the foundation of a new brand position: a place of community and conviction, proudly delivering world-class care.

Three months after launch, website donations had doubled. Social media followers are up 34%, and the hospital is on track to double the surgeries it provides this year.

More volunteers, more donors, and a stronger future.

Read the full case study on our website.

https://www.attractionstudio.co.nz/work/charity-hospital

22/06/2026

After a couple of years of AI, human-crafted design is officially coming back to the spotlight. From high-end fashion to the automotive industry, major brands are leaning into hand-illustrated work and launching "proudly AI-free" campaigns.

Dive into our latest insight where we break down what’s sparking this major shift back to authenticity.

https://www.attractionstudio.co.nz/news/the-resurgence-of-human-led-design

15/06/2026

We love working with clients who want to shake up their industry.

A massive thank you to Bex and Brad for trusting the Attraction Studio team to bring the TED Property Management vision to life.

TED is delivering exactly what the property industry needs right now, transparency and a hands-on approach for both landlords and tenants. They are the reliable partners people have been waiting for - no fluff, just results.

Take a deeper dive into the case study: https://www.attractionstudio.co.nz/work/ted-property-management

01/04/2026

Taking Sheffield Pies into their next chapter with a whole bunch of Handheld Happiness™.

Check it out 👀

The Sheffield Pies rebrand was a complete strategic shift, from brand development to merchandise design, website, and marketing strategy and activation.