Tide and Trace Design Studio

Tide and Trace Design Studio At Tide & Trace Design Studio, we believe every brand has a story worth remembering. Get in touch to discuss your project! www.tideandtrace.co.nz

Just like the tide leaves its mark on the sand, we create designs that leave a lasting impression.

28/09/2026

12 months. 12 stats. One business owner who’s still surviving.

It’s been a year, I’m still alive, to be honest I’m thriving.

Best decision I ever made, I’m going to be sharing my wins, losses, highlights and mindsets that got me here.

12 stats from 12 months:

1 | 54 projects completed
2 | 23 active clients
3 | 2 negative client experiences
4 | 6 proposals in the wild
5 | 4 online conferences attended
6 | 2 charity events
7 | 61 networking events attended
8 | over 100 coffees with clients and business owners
9| 12 Strategy sessions for clients
10 | 75% conversion rate from leads to paid projects
11 | worked across 30+ industries
12 | 140,000 impressions, 43,090 members reaches, 730 followers gained on LinkedIn

28/08/2026

We’re super proud of this one, new website launched for FoleyCrete!

A dream collaboration with Hannah from Two Sides l Copywriting helped bring this brand new website to life.

The brief? A clean, image led website, with black and deep grey as the primary colours.

The client thinks we nailed it, how about you?

www.foleycrete.co.nz

26/08/2026

Just got my second client through instagram, even though I haven’t posted since June.

Most marketing works in 3 month cycles, if you stop now you’ll see the impact in 3 months time.

Even better, if you start now, you’ll see the benefit in 3 months time.

Start posting, or just watch me do it 🤪

29/06/2026

We make websites.

We make brands.

We make strategy.

We’re Tide and Trace design studio, helping you stop guessing your brand in the digital space.

24/06/2026

What’s the best platform to build your website on? I get asked all the time. Here’s my answers.

Yesterday I did my first ever guest speaking event.I was invited to speak at the  for the WIBA x MCSA event on personal ...
04/06/2026

Yesterday I did my first ever guest speaking event.

I was invited to speak at the for the WIBA x MCSA event on personal branding and LinkedIn.

I was a bit unsure what value I’d bring, but was excited by the opportunity.

I spoke alongside Ben from and Margalit (an ex lecturer) to a room of students ranging from first years through to masters students.

The topic was personal branding in 2026, and how to use LinkedIn to become known, trusted and remembered before the opportunity shows up.

But the biggest thing I took away had nothing to do with LinkedIn strategy.

It was this:

Everyone is scared of being seen.
No matter the age.
No matter the stage.
No matter how much experience someone has.

So many students felt like they had no value to add yet, that they were too young, too inexperienced, too unsure, too worried about what their friends, family or people from school might think.

And honestly, that fear never disappears, you just get comfortable with the uncomfortable.

People will always have opinions.
People might gossip.
People might judge.
People might misunderstand what you are trying to do.

But the beauty in that is you get to choose what you do with that.

You can use it as fuel for your success.

The questions at the end really stuck with me too. They asked about time management, confidence, what I have learned over the last five years, and how I keep backing myself through busy seasons.

And so much of it came back to the same thing:
- Being confident and comfortable in who you are.
- Knowing your values.
- Knowing your strengths.
- Knowing what you want to be known for.
- And choosing to show up anyway, even on the hard days.

Huge thank you to WIBA and MCSA for having me.

17/04/2026

How to post on LinkedIn? That’s a question I get asked ALOT.

It’s the primary platform I post on for my business, and the return on time invested is HUGE.

It’s the place for businesses, so when I’m helping businesses, why wouldn’t I put my focus there?

Here’s what helps me get traction.

21/01/2026

New to SEO? Overwhelmed? Let’s simplify it.

SEO is mostly about relevance.
Not hacks. Not magic. Just being the best answer.

Start here:
• Write for real people, write for your audience
• Use the exact words your customers use
• Answer the questions they’re already Googling
• Keep it fresh. Keep it useful. Keep it specific

Do that consistently and Google starts paying attention.
More visibility. More clicks. Better leads. Less “why isn’t this working?”

Want me to sanity-check your homepage for quick SEO wins? Drop “SEO” in the comments or DM me.

Another client live! Moifaa Farm are a local Bed and Breakfast in Tamahere, Waikato, NZ. They were using Air BNB for the...
19/12/2025

Another client live! Moifaa Farm are a local Bed and Breakfast in Tamahere, Waikato, NZ. They were using Air BNB for their bookings but wanted more control over the process, so they built a website to handle all of it!

Their accomodation is Gorgeous!

The Wooden Spoon Cafe website is humming along nicely, here's some feedback from the lovely Hannah who is so happy to ha...
18/12/2025

The Wooden Spoon Cafe website is humming along nicely, here's some feedback from the lovely Hannah who is so happy to have her website live! Was great to work with a Gluten Free Cafe as a first client!

Address

Cambridge
Cambridge
3432

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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