Fräulein Baehr - Branding & Design

14/08/2026

Never judge a book by its cover?

I like this saying and I get the sentiment, but as a matter of fact, we do judge a book by its cover. At least when first browsing the shelves. Real shelves or virtual shelves. We look at the picture then the title and that's how we decide which book to pick up.

And it's not only books. When someone lands on your website, you are being judged in an average of 1 … 2 … 3 seconds.

Is your "book" getting picked up? Or is it gathering dust because your cover is confusing, even though your story is amazing?

The first impression is important. Don’t hide your expertise behind a confusing inconsistent visual brand. Branding isn't a nice-to-have. It's the foundation for growth.

Try a Mini Brand Audit with me to find out if your “book cover” could benefit from a refresh.

Head to my website or send me a message on here.

https://www.fraulein-baehr.com/

10/08/2026

I went to the Empower Her Roadshow event yesterday and it was a room full of inspiring women.

Many things were said that stuck with me, but one in particular: "It all comes down to our children and how we bring them up." This seems unrelated to business at first, but it's not. Our children are the future workforce, business owners, innovators ... and the values and ways of dealing with things we model for them now will shape the world. Food for thought!

What values do you hope the next generation will have?

PS: The Roadshow was held at Mosaic in the CBD. It looked so familiar, but I was 100% certain I had never been there. Later it occurred to me that I had seen it in the Property Industry Awards Magazine I worked on! Beautiful space, and great to see it in "real life".

07/08/2026

Good morning, Auckland!

This is something I love so much about New Zealand: discovering the hidden gems in places you least expect them.

This was the view from Waitakere Resort & Spa this morning at the Connect Her business breakfast. What a fantastic spot and what a great group of women.

I am so glad I stumbled into the West Auckland business events. Meeting new people with interesting businesses they are passionate about. Catching up with familiar faces. Learning new things every time.

What’s your favourite business event in West Auckland?

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Thank you Waitakere Resort & Spa for hosting in your beautiful location and thank you ConnectHer - Business West - Women In Business for organising these wonderful events.

Looking forward to the next one.

04/08/2026

04/08/2026

What you get when working with me

And it’s probably not what you think it is ...

A brain that never stops.
I’m not only working on projects when I’m sitting at my desk. Once I’ve started, it’s always in the back of my mind. Ideas pop up when I’m out and about, cooking dinner or gardening.

Never-ending curiosity.
Curiosity to learn more. My clients tend to be super passionate about their business. Passion is contagious, so I get excited about what you do and learn as much as I can about it.

An intuitive mind.
This one is hard to explain. But it’s why meeting clients is important to me. It’s those little nuances I pick up that help me translate your business into a visual brand.

25+ years of experience.
Uni, design studio, ad agency, market research, print shop, in-house, start-up, freelance ... I’ve done it all and learned valuable lessons every step of the way.

Let’s catch up for a coffee.
If you’ve made it this far and you’re considering doing some work on your brand, reach out to organise a virtual coffee catch-up (or an actual one if you’re in West Auckland).

I’d love to hear what you’re working on.

28/07/2026

What actually changes after a brand update?

28/07/2026

What actually changes after a brand update?

Not just visually, but in the way your business is perceived. Here are a few things a strategic brand update can improve:

Strong positioning
A clear identity that differentiates you from the rest of the market. Claim your niche with confidence.

Brand recognition
A consistent visual identity across all channels, strengthening your market presence. Make a good first impression on every platform.

Higher perceived value
A look and feel that accurately communicates your value and level of expertise. Your business deserves to look as good as the work you deliver.

Improved trust
A professional, cohesive presence that increases credibility and trust. Because we do judge a book by its cover!

Is your business ready to grow but your brand is not? Get in touch to find out if a brand update is the best next step for you.

27/07/2026

"My fully booked schedule was cleared overnight and didn’t recover for quite some time. But you get up, dust yourself off, and keep going. The silver lining was that I threw myself into building my business as an independent designer, rather than continuing to freelance for others. I believe consistency and persistence are the qualities that helped me get through that time."

How lockdowns spurred Linda to flip the switch from “running it on the side” to “100% committed” - read about her story on our website!

27/07/2026

I finally overcame my inner “Schweinehund” and organized a photoshoot for myself. You’ll get to see all the fantastic images Martin Jáchim took over the next few weeks, but today I want to tell you about all the imperfections behind the scenes.

What you don’t see in the final images is:
+ Me stressing about every little detail.�
+ Me rushing to the shops in my muddy gumboots after pony club the day before to buy makeup.�
+ My pants being held together by a safety pin at the back.�
+ That my “clients” are my husband and my daughter.

So remember, we are all just trying our best, and what you see online is never the full picture.

Do you have a mess behind the scenes story you are willing to share?

21/07/2026

Nice to meet you all today!

I joined another one of Sarah Davies online networking session this morning. It is a nice mix of catching up with previous connections and meeting some new ones.

Sarah has a talent of getting the right people into the room and making sure the conversations flow and are not boring. Just the right amount of structure with enough room to just chat.

Looking forward to the next one.