18/09/2012
2012 CRM Contact Centre Awards
The SOLD OUT sign went up for a full house at the annual CRM Contact Centre Awards in SKYCITY on Friday 14 September.
The Awards reached a record-breaking milestone with over 730 attendees and the organisers CRM Consulting Ltd gave top honours to Department of Internal Affairs, Marley New Zealand, Telecom and Coca-Cola Amatil.
They were the big winners last Friday night with the event heading full on into the Social Media arena featuring live tweeting during the night which is now in its 15th year.
After eight intense weeks of mystery shopping, the director of CRM Consulting Laurie Smith said, “Each year I cannot get over how tough it is to separate the winners. It’s great to see such a passionate commitment to service excellence in these winning operations. Tonight’s Contact Centres have done their companies proud and we’re confident that their customers are happy”
The premiere industry event for New Zealand’s Contact Centres assesses the answer times, friendliness, and ability to resolve enquiries by agents on the phone as well as email.
In the ever-changing landscape of customer expectations, criteria this year were adapted taking into account industry trends and workshop consultations earlier in the year.
The Awards also recognise the skill of outbound calling staff where again this year Telecom’s teams featured strongly placing first and second in their sections and only Coca-Cola Amatil beating them with the nation’s strongest business to business calling team.
With social media as another key channel of contact, director Laurie Smith added, “It’s an exciting space for customers, but one that’s still wide open in regards to meeting expectations and many in the industry are still finding their way”
Keeping it free to enter, thanks to kiwi-owned companies Agile Integration and Rapid Results, they combined with global recruitment providers Randstad and technology giants Avaya as sponsors for this year’s Awards.
The 2012 results can be viewed in full at www.crmconsulting.co.nz
CRM Consulting