30/09/2026
A metaphor for BRANDING I like to use is this...
Imagine building a brand was like designing a person.
You spend weeks getting the fundamentals just right. The perfect name. The exact skin tone, the eye colour, the mouth placed just so. You step back and look at what you've created, and honestly? It's beautiful. Those few features, exactly where they should be. You're proud of it.
And then you launch your person into the world……
They open their mouth, and the words that come out have absolutely nothing to do with how they look. Their personality is completely different to the impression those first few features gave. And slowly, people start to notice the things that are missing. No nose. No ears. No hair. No clothes. All the little details that would have told the world exactly who this person is and what they're about.
And when the clothes do eventually appear, nothing connects. The outfit has nothing to do with the face, the face has nothing to do with the voice, and the voice has nothing to do with any of it. You can feel immediately that something is off, even if you can't explain exactly what.
That's what happens when a business launches with a polished logo and nothing else behind it.
The logo is the face and the name. Beautiful on its own, yes. But your brand is every single thing that makes a whole person. The nose, the ears, the hair, the clothes, the voice, the personality, the way they carry themselves when they walk into a room. All of it. Together.
And people don't fall in love with just a face. They fall in love with the whole person.
I have written a blog post on this on my website & on Substack.
