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Splash Digital Ltd

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Splash Digital Ltd

Partner with Splash for tailored eCommerce solutions.

Experienced in the unique challenges of B2B & B2C, we get results with solutions grounded in real industry experience, delivered by intuitive leaders who build lasting client relationships. Digital Strategy, Analytics, Inbound Marketing, Marketing Automation, Website design, Content Marketing, Search Marketing, Social Media.

27/07/2026

You've been getting results. Not bad ones. Decent ROAS. Campaigns are running. Monthly report landing in your inbox.
But something feels off.

You're not sure what's in the ad account. You haven't seen a new ad in months. Nobody's asking you for creative. Nobody's telling you what's coming next. You asked about your competitor last week and got a shrug.

You're not in the dark because you're not paying attention.
You're in the dark because nobody's turning the lights on.

This is the moment Founders start questioning their agency. Not because the results are terrible. Because they've hit a ceiling and they can't see past it. And the people they're paying can't either.

The right partnership doesn't feel like that.

It feels like someone who already knows what you're about to ask. Who shows up to the call with the thing you've been thinking about for two weeks. Who can see the level you need to get to before you can articulate it yourself.

We had a call with a client last month where we presented a new creative direction. Their jaws dropped as it was almost exactly what they'd been mulling over on their own, they just hadn't said it out loud yet.

Last week we presented a landing page for something a client had been quietly looking into themselves. Before they'd mentioned a word of it to us.

Not because we're psychic. Well. Maybe a little, if we’re being honest. Mostly because we're paying closer attention to your business than anyone else is.

That's not a service. That's a standard.

If you're getting results but feeling stuck, it might not be your ads.

It might be who's driving them.

10/04/2026

Something I've been wanting to say out loud for a while:

Most eCommerce brands are already losing AI traffic. They just can't see it in their data yet.

AI systems - Claude, ChatGPT, Gemini, Perplexity, Google's AI Overviews - are now recommending stores, comparing products, and guiding purchase decisions before anyone clicks anything.

The brands showing up in those answers aren't just doing good SEO. They're doing something different. And most of the advice out there still hasn't caught up.

So Max Sartal Sterling and I are running a workshop to fix that.

📅 Thursday 16 April · 10am NZST · Online · Free
🪑 25 seats only

We'll cover:
→ Why AI search behaves nothing like Google
→ Two real eCommerce case studies
→ What your Google Merchant feed is missing for AI shopping agents
→ What to ask your agency or developer on Monday morning to start closing the gap

This isn't a webinar you half-watch while doing emails. It's a small working session — bring your questions and your store URL.

Link to register in the below. Spots will go fast.

https://info.splashdigital.co.nz/webinar/seo-is-becoming-geo

25/11/2024

If you’re building or redesigning an ecommerce site, one of the biggest mistakes you can make isn’t always visible.

It’s a messy site structure.

This is something we uncovered recently during an SEO audit and it is reasonably common.

It used to be a massive oversight even with big brands - it’s better these days but it still happens!

The website we audited had strong organic traffic and decent keyword rankings.

Yet many of the important keywords were stuck on positions 4-6 in Google or lower and they weren’t breaking into the top 1-3.

Our analysis was that the issues were being caused by the way in which their website was structured:

⭐️Traffic was flowing inefficiently, creating loops instead of guiding users to conversion pages. Product pages were able to be reached via several gateway pages, with almost similar content.
⭐️Search engines likely couldn’t tell which pages were most important, which diluted rankings.
⭐️Link authority was getting split between pages.

These are the kinds of issues that may not even be noticeable until you start working on your SEO and hit a plateau in rankings.

It is possible to fix this after a site is live. It requires effort and some decent planning.

But if you can, a smarter move is to avoid this altogether with a siloed site structure built from the beginning.

Here’s how a silo works in practice using an example of a Beauty company.

1. Group Content by Themes: Instead of having multiple similar gateway pages, organize everything into clear silos. For example, “Skincare” becomes the main silo, with subcategories like “Cleansers” and “Moisturizers.”
2. Consolidate Overlapping Pages: Merge similar content into a single, stronger page and use redirects to tidy up.
3. Simplify URLs: Create a logical structure like /skincare/cleansers/organic-cleanser.
4. Build Strong Internal Links: Reinforce the silos by linking pages logically within each group via internal links.

This approach can help search engines understand your site more easily, it makes for a more simplified user experience and supports scaling ecommerce efforts in the future.

If you’re planning a new Ecommerce site talk to your designers and developers and include an SEO person in the project.

The best time to get your structure right is before launch and as part of your redesign!

♻️ If this post was helpful - would you drop a comment below or share your thoughts? Thanks!!

14/11/2024

Yesterday I went to the EMA workshop for manufacturer's on the impact of Industry 4.0, and how to ensure your business is not falling behind.

New Zealand is lagging behind in productivity and it’s easy to see why with these challenges that people in the room were dealing with:

🔹Skill shortages; younger people simply do not want to do the work that older workers are doing
🔹Skill losses; related to the above as skills are not getting passed down
🔹Maintaining quality and reducing errors
🔹Systems orders and communication between systems
🔹Removing silo’s to get information floiwng between all parts of the business; partly a human problem but also systems
🔹Access to real time data

Each of these challenges impacts productivity and ultimately, the bottom line.

How are manufacturer's solving these?

Industry 4.0 is designed to help improve productivity through things like:
* Cloud computing
* Internet of things IoT
* AI
* Automation; cobots and robots.

One of the fastest paybacks mentioned was cobots. Robots who you work alongside. They do the repetitive work like putting screws in or stripping wires while humans do the more complex work.

While Industry 4.0 covers a lot of the backend operation, it’s impact eventually reaches the front-end - the start of the customer journey.

How is it transforming website customer experiences?

What we’re seeing is businesses taking their digital transformation right through to the customer-facing side —their websites.

Once backend systems are integrated and optimised, e-commerce becomes a natural extension of the transformation. It allows businesses to deliver all those efficiencies, data insights, and customer service improvements directly to customers—while also driving cost savings and competitive advantages.

For example, with a fully integrated system, product data, inventory levels, pricing, and order updates flow seamlessly from internal tech (ERP, OMS, EDI) straight to the e-commerce platform.

And guess what is becoming most important?

🔥Speed
🤸‍♂️Flexibility

More so than just 🛠️Productivity or 👌Quality.

Huge thanks to EMA team and James Leek from Lmarc, and ASB on delivering a very interesting and informative afternoon.

How is your business preparing for Industry 4.0?
Are you already on the journey?

♻️ If this post was helpful - would you drop a comment below or share your thoughts? Thanks!!

11/11/2024

Launching into a new country is freaky.

It's an adrenalin rush of excitement and fear.

But when the times is right you have to jump in.

Our client, Ink and Brayer just launched into Australia in time to take advantage of BFCM.

Here's a checklist of what went into the launch planning:

1. Domains : do we go with a com.au or com/au?
This usually invites a nice robust debate from owners, developers and SEO people and there are pro's and cons for options. We eventually settled on .com/au as it was the fastest. As well as the advantages of the 'optics' of having a .com.au.

2. Website : this was a copy/paste for the NZ site because this was the most cost effective and fastest solution. Even knowing the SEO implications.

3. Product organisation
Deciding which products to bring across, checking titles, descriptions, images to maintain data integrity.

4. Quick website check on products, visuals and performance check to mitigate any go-live issues. Post go-live check.

5. SEO On-page Content
Page titles, meta descriptions, href lang tags.

6. Google Ads and Meta Accounts : we will have two of everything which makes management a little more time consuming.

7. Product Feeds
New ones for AUS and streamlined to align with the product range that was going to be on offer.

8. Klaviyo
Creating new account and hooking up pop-ups and welcome flows, abandon cart emails.

9. Ad Budgets and Creative
Much bigger country so we created a highly targeted location based approach to align with the target market. The products and brands are known to the AUS market so for now the creative was the same.

10. GA4 Implementation
Need this one!

11. Launch the PerformanceMax ads and Meta campaigns with a 20% discount offer!

They started getting sales and offline enquiries almost immediately!

Now here's my shameless plug : go check them out and take advantage of their 20% offer.

They have some beautiful brands. 🤣

And if you need help growing your ecom store or launching into new territory DM me.

04/11/2024

Splash is now a certified BigCommerce Partner!

We've always loved the platform and the companies business ethos, and with a growing number of B2B ecommerce clients or those with a mix of both B2B and B2C it was a natural fit.

We now build in BigCommerce, Shopify and Wordpress.

If you're getting started or needing to move off legacy platforms then come talk to us.

https://splashdigital.co.nz/bigcommerce-development

03/11/2024

One of the biggest roadblocks I see holding some manufacturers, wholesalers and distributors businesses back?

Speed.

And it’s losing businesses money.

Almost all the people I talk with cite speed as a BIG reason they are losing deals.

Once they ‘get the lead’ through the website or via phone call, have the sales rep call them back - they are getting feedback like this:

“Oh too late, I found it though XYZ company and I’ve already bought it”

And the reasons are
*No pricing on the site
* No ecom capability for fast purchase
* Sales team not being fast enough

Sure, this doesn’t always relate to all purchases, especially big ones, but for consumables and lower priced items this is definitely the case.

Is this something you have found more lately that has prompted you to improve your online offering?

22/10/2024

How do you choose the right ecommerce platform for your business?

That's a big question and there is a lot to it.

There are many ecommerce platforms out there that include the usuals : Shopify, BigCommerce, Adobe Magento, Salesforce.

And many other B2B specific ones like Oro, B2B Wave, Odoo, Sana Commerce.

Sometimes the best solution becomes quite obvious as you work through requirements.

And other times it's a bit more complex - or more of a preference.

For example, some business owners don't want to be on a Saas platform and want to 'own' their asset. But there is a cost to that.

Here are some of the things to consider:

1. Scalability - what happens if you want to add in more countries, a B2C storefront or have multiple brands
2. ERP, PIM or Order Management integrations - what does the site need to connect too. Is there a native integration or are you going to have to build something.
3. Customisation options: can the platform be customised to deliver the experience your customers need - for example do you need custom products
4. Specialised features
5. CMS; can your team update content easily and quickly
6. What is the Total cost of ownership
7. Development support : if you don't have this in-house then what support is needed and do you have the budget for this?
8. What is the platform performance and speed like?
9. Does the platform offer robust security?
10. Does the platform support good SEO?
11. API's: what's needed and is there a good ecosystem to support the platform

Lot's of questions to be pondering I know.

But ultimately the choice is really going to come down to your specific business needs, goals, budgets and future growth plans.

Anything else you have found as a big consideration when looking at platforms?

25/09/2024

Launching a new e-commerce platform for your B2B & B2C customers is a huge opportunity—but it can fall flat if:

👉 You haven’t aligned the strategy with your business objectives

👉 You don’t have company wide buy-in from key stakeholders who are committed and excited about the project

👉 You haven’t considered integrations with ERPs, order management

👉 You haven’t budgeted properly and plan to ‘test the waters’ with a site that’s missing key features your customers need

👉 You haven’t thought deeply about what kind of customer experience you want to deliver

There’s already an overload of poorly executed e-commerce implementations out there that are failing customers and the business, and making it a struggle to scale.

But the shift to ecommerce is no longer optional; it’s required for business growth, multi-channel environments and most importantly a competitive advantage.

If you want to successfully transition to e-commerce successfully, here's what you need to bring to the table:

⚡️ An integrated system that connects inventory, sales, and fulfillment + more

⚡️ A platform that can handle both B2B and B2C customer experiences

⚡️ A strategy that accounts for scalability as your business grows

⚡️ A team excited and ready to make it central to your business

Is your current platform capable of supporting your business growth in both B2B and B2C channels?

Address

5 Rose Road, Ponsonby
Auckland
1021

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://www.splashdigital.co.nz/

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