29/03/2026
Sergio Sfreddo (Head of Global Quality, JBS Couros) and our COO Ray Connor sat down for an exclusive panel conversation with Martin Ricker from ILM to talk through their AI grading rollout across Brazilian sites at APLF.
Some things that stood out:
The defect catalog from their US pilot had 16-20 classes. Brazilian hides needed 30+. Then regional variation within Brazil meant each site needed its own adjustments. They weren't designing for one site, they were designing for ten.
Sergio expected resistance from graders, which didn't happen. Their role shifted from being checked by supervisors to monitoring the system.
They're nearly done with phase one (consistent grading across all sites). Phase two (intelligent order fulfillment) is what verified hide data makes possible: cross-checking inventory against orders, optimized allocation, eliminating re-inspection.
Ray's advice for other tanneries: start sooner, but invest in the design phase first. "That work is harder to rush than it looks, and skipping it costs more later."
Worth reading if you're thinking about this path:
JBS Couros shares their AI leather grading journey across 10 Brazilian sites with Mindhive Global. Exclusive APLF 2026 panel.