The Web Guys

05/10/2026

🗓️ What should your marketing focus on over the next 12 months?

A clear roadmap turns your business goals into quarterly priorities, coordinated campaigns and measurable actions, with room to adapt as you learn.

Our latest guide walks through eight practical steps to help you plan your budget, prepare for key opportunities and keep your team moving in the same direction.

Start planning. Read more 👇

Follow these practical steps to build a 12-month digital marketing roadmap with clear priorities, measurable goals and achievable actions.

01/10/2026

Is your marketing budget working as hard as it could? 📈

A clear digital strategy connects your business goals with the right audiences, channels and measures of success, giving every campaign a purpose.

Our latest blog explores how to prioritise your investment, coordinate your marketing and turn performance data into better decisions.

Read more: https://thewebguys.co.nz/how-digital-strategy-drives-roi/

Discover how a clear digital strategy turns business vision into action, improves marketing performance and helps drive measurable ROI.

29/09/2026

We’re excited to share the launch of the new Trans-Space website, designed to showcase their innovative movable wall systems and the flexibility they bring to modern spaces.

Proudly made in New Zealand, Trans-Space delivers solutions across commercial, conference, hospitality, and education environments, combining architectural precision with practical functionality.

Our goal was to create a digital experience that reflects their expertise, quality craftsmanship, and the way their products help transform how spaces are designed and used.

A big congratulations to the Trans-Space team on their new website! 🎉

27/09/2026

Shopping cart abandonment is one of the most common challenges for ecommerce business owners. You know the drill, a customer finds your product, adds it to their cart, reaches the checkout, then leaves before completing the purchase. But take heart! Every abandoned cart shows intent. Your customer has moved beyond browsing and has shown a genuine interest in buying from you.

Read on as we uncover how to reduce cart abandonment, how data and the ability to read that data are valuable tools and what you can do now to optimise your cart and your wider website to prevent shopping cart abandonment.

Learn how to reduce cart abandonment with checkout, UX, remarketing and conversion strategies that help online retailers protect more sales.

24/09/2026

What makes a website “custom”, and when is it worth the investment?

A custom website is designed around your business goals, your customers and the tasks your website needs to handle. Our latest blog explains how that differs from using a template, what benefits custom development can offer, and when an off-the-shelf option may be enough.

At The Web Guys, we design and develop websites around your business and the people who actually need to use it. We can also help you decide whether an off-the-shelf solution or a purpose-built website will work best for you. Our knowledge, experience, and in-house team help you achieve the best possible result for your digital presence.

Learn what a custom website is, how it differs from standard templates, and why a bespoke website can provide better performance, design, and functionality

22/09/2026

We celebrated our most dedicated employee’s birthday! 🎉🎂🐶
Whether he’s working hard or hardly working, he’ll always be the goodest of boys.
Happy birthday, Tui! 💙

21/08/2026

Want to know what keywords your competitors are ranking for and where your own website could be missing opportunities?

Competitor keyword research can reveal valuable search terms, content gaps and new opportunities across both SEO and Google Ads. The key is knowing which keywords are actually relevant to your business, match customer search intent and have the potential to generate valuable traffic and enquiries.

Our latest guide breaks down how to find and analyse competitors’ keywords, identify meaningful keyword gaps and turn those insights into a stronger search strategy.

Read the full guide ⬇
https://thewebguys.co.nz/how-to-find-competitors-keywords/"

Learn how to identify the keywords your competitors are using to improve your SEO strategy and gain an edge in search rankings.

19/08/2026

Optimising a Shopify store can feel overwhelming. With so much advice online, it is not always clear what actually matters, what you can handle yourself and where expert support can make the biggest difference.

Our latest guide breaks Shopify optimisation down into clear, practical steps to help you identify what is already working, where improvements are needed and what can help your store compete more effectively for online sales.

Read the full guide 👇

Discover strategies to optimise your Shopify store, improve site speed, and enhance user experience to increase traffic and sales.

18/08/2026

Ready for anything... Literally!

06/08/2026

Working hard, sharing plenty of laughs and enjoying the team moments in between.