27/09/2020
Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
Prepare and deliver promotional presentations.
Compose and post online content on the company’s website and social media accounts.
Write marketing literature (brochures, press releases etc) to augment the company’s presence in the market.
Acquiring knowledge on the various techniques associated with advertising of the firm.
Research on building and creating content as per company’s requirements.
Creating concise, eye-catching, and Innovative headlines.
Researching industry-related topics (combining online sources, interviews, and studies).
Preparing well-structured drafts and generating ideas for new content types and proofreading articles before publication.
Collaborating with the creative team. and writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates. banners, case study, videos, workshops etc.).
Email correspondence with foreigner customers.
Active interactions through social media and updates.
Take a leading role in developing and implementing the firm’s content marketing strategy (i.e., Corporate Journalism), particularly on all firm-owned, client-facing channels (such as homepage stories, blogs, social media channels, press releases, newsletters, brochures, microsites, white papers, and other promotional materials).
Oversee social media accounts by creating, edit, publish engaging content daily (e.g. original text, photos, videos and news) and ensuring design and brand alignment.
Create new guidelines and processes to improve and maintain the quality of firm content, including maintaining consistent use for firm’s voice and style to promote brand; maximizing clarity and consistency; minimizing errors in grammar, vocabulary, spelling, and punctuation; and translating technical, legal, and business concepts into copy that is accessible to a diverse set of stakeholders.
Ensure to have the ability to catch complex technical concepts and make them clearly depicted in the text and pictures format.
Develop engaging posts which could attract the attention of readers.
Review and analyze client sites for areas that need to be improved, deleted, or revised.
Research and analyze client sites through multiple tools - Google Analytics, AdWords, Keyword search etc. to draw insight and new strategies on improving ranking and conversions.
Identify the most powerful and profitable keywords for client sites and ensure that websites are filled with optimal keywords to gain most search engine traffic.
Ensure that content meets the company or client's needs, and follows our in-house style guide.
Organize, modify and update existing content.
Verify content and information.
Work with the graphic design team to ensure a user-friendly experience.
Leads and directs the design and production of visual and audio materials and media used for advertising, broadcast, and web communications.
Qualification
Minimum 2 years Experience
Bachelor's degree in related field.
Prior experience in content marketing, content growth
Outstanding ability to think creatively, strategically , and identify and resolve problems
Excellent verbal and written communication skill
Ability to work within a team and independently
Strong organizational, time management, and analytical skills
The ability to handle multiple projects concurrently
Working knowledge of content management systems
