Kilkaya, Åsveien 3, Ski (2026)

28/08/2025

𝗪𝗵𝗲𝗻 𝟴𝟬% 𝗼𝗳 𝗰𝗹𝗶𝗰𝗸𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗼𝗺𝗲𝗽𝗮𝗴𝗲 — 𝘁𝗵𝗮𝘁’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁.

We are back with the podcast! In this episode of Insight Shapes News by Kilkaya, I talk with Dana Schluenzen, Director of Product at Hamburger Morgenpost (MOPO), about rethinking the homepage in a time when traffic from search and social is falling — and direct reader engagement is more important than ever.

Dana shares how MOPO tested personalization at the very top of the homepage, how they confronted the “black box” problem of opaque algorithms that never would be placed on the top of the homepage, and why transparency and editorial control were key to winning trust in the newsroom. The result: higher click-through rates, stronger engagement, and a clearer path for making the homepage a real destination.

🎧 𝗧𝗼𝗽𝗶𝗰𝘀 𝘄𝗲 𝗰𝗼𝘃𝗲𝗿:
✅Why 80% of clicks concentrate at the top rows of the homepage
✅How personalization can work without becoming a “black box”
✅The role of editorial oversight in building trust
✅What happened when CTR rose by 32% after testing
✅Why direct homepage engagement matters as social/search traffic declines
✅Lessons from MOPO’s HSV football page experiment
If you’re thinking about homepage strategy, personalization, or how to strengthen direct relationships with readers, this one is worth your time.
🎧𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲:
Spotify: https://lnkd.in/dZW8s-sp
Apple: https://lnkd.in/dDJsHhjM
YouTube: https://lnkd.in/dQ3iCR2V

04/08/2025

Platforms are shifting—AI summaries in Discover, shrinking social traffic, less reliable search. The audience that truly matters now is the one that comes directly to you.

That means designing front pages that reward repeat visits. Personalization shouldn’t be a black box—it should reflect editorial priorities and adapt in real time.

As Tarjei Gilbrant writes: “If the page offers something fresh, the habit is reinforced. If not, the loop breaks. And...It should happen from the top of the homepage”

Publishers like Hamburger Morgenpost (Morgenpost Verlag GmbH) , Finansavisen, and others are already using Kilkaya’s Front Studio to build these habits—with measurable gains in CTR, retention, and reader value.

If you don’t build loyalty into the product, someone else will take your audience.

🔗 Article: https://digitalcontentnext.org/blog/2025/07/28/you-cant-outsource-loyalty/

26/05/2025

One whole week in NYC for the INMA World Congress of News Media — what an experience!

This year at Kilkaya we decided to do something a little extra… So we went old school. We printed our own newspaper. Packed with insights from analytics and how to personalize your entire front page — and handed it out with full-on paperboy energy:
“Ekstra, ekstra!”

It was a fun stunt, but with a serious message: news should adapt to readers — not the other way around which also was one of the topics spoken about on personalization at the event.

Got a lot of questions about the paper — yes, we can send it out digitally too! Just DM us and we will send it your way. 👍

Huge thanks to everyone who stopped by, shared ideas, and made this week so inspiring. Always a joy seeing familiar faces (and making new connections too!). The world needs journalism📣

Now… looking forward to some well-earned sleep

Photos: ROBERT DOWNS PHOTOGRAPHY

23/04/2025

We’re excited to welcome Russmedia — one of Austria’s leading regional publishers to Kilkaya! And to further expand our footprint in the German speaking market.

They were looking for a more flexible, tailored analytics setup and together, we’re building just that. From editorial workflows to front page optimization and evolving audience habits, we’re crafting a solution that fits the way they work.

Big thanks to Marc Springer and Dominic Depaoli for the fantastic collaboration so far. Looking forward to what’s ahead. Los geht's!

22/04/2025

What is informed personalisation — and why does it matter for modern Newsrooms?

It’s the use of AI to tailor content to individual readers while preserving editorial judgement and intent. Unlike engagement algorithms optimised for clicks or time spent, informed personalisation aligns with newsroom values, putting quality journalism first.

This approach gives publishers the ability to deliver relevant, timely content that drives engagement, reduces churn, and builds lasting reader trust.
After rolling this out on front pages, we've seen a significant uplift in engagement for our customers.

The article from WIZONE Marketplace and WAN-IFRA, the World Association of News Publishers, based on our CEO Tarjei Gilbrant’s recent webinar, is linked in the comments.

10/04/2025

𝗣𝗿𝗶𝗻𝘁 𝗴𝗮𝘃𝗲 𝘂𝘀 𝗯𝗲𝗮𝘂𝘁𝘆 𝗮𝗻𝗱 𝗰𝗿𝗮𝗳𝘁. 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗠𝗦 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘂𝘀𝗲𝗱 𝗶𝗻 𝗡𝗲𝘄𝘀 𝗴𝗶𝘃𝗲 𝘂𝘀 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀. 𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝘁𝗵𝗶𝗻𝗸 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴?

In this episode of Insight Shapes News by Kilkaya, Nils Ove Håland Riise sit down with Tine Karlsen, CEO and co-founder of Vev, to talk about how storytelling is evolving — and why publishers need to rethink how they design, build, and present stories.

We go deep on how traditional CMS systems can limit creativity, slow down teams, and block innovation — and what can happen when publishers unlock more freedom through design and flexibility.

If you work in content, product, tech, or editorial, 𝗧𝗛𝗜𝗦 𝗢𝗡𝗘 𝗛𝗜𝗧𝗦 𝗛𝗢𝗠𝗘!

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀:
✅ Why CMS rigidity can be a creative and strategic bottleneck
✅ How design directly impacts engagement and trust
✅ The rise of “scrollytelling” and visual storytelling formats
✅ What news teams can learn from how print stories were crafted
✅ How publishers are adapting content for mobile-first audiences
✅ Where AI fits in — and where it still falls short
✅ Why human creativity will always be the final 20%

Whether you're designing the future of storytelling or just tired of compromising because “the CMS can’t do that” — this episode is for you!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲:
Spotify: https://lnkd.in/es7_bn29
Apple Podcasts: https://lnkd.in/eEqPd_bU
YouTube: https://lnkd.in/dUv4JDQt

What’s the biggest thing holding your team back from telling stories the way they should be told — visually, interactively, and with creative freedom?
We would love to hear how others are unlocking better storytelling in their workflows — share your thoughts below 👇

09/04/2025

Not every Newsroom dares to rethink the Front page.

But Hamburger Morgenpost (Morgenpost Verlag GmbH) isn’t just any newspaper.
This week, our CEO Tarjei had the pleasure of visiting the MOPO newsroom — and meeting a team with the courage to explore, experiment, and innovate.

From front page editors to section leads and the editor-in-chief, everyone I spoke to showed a clear vision: embracing technology and personalization without losing sight of journalistic integrity.
A big thank you to Dana for the inspiring conversations, for being such a joy to work with — and for the fantastic jacket!

𝗕𝗶𝗴 𝗧𝗵𝗶𝗻𝗴𝘀 𝗔𝗿𝗲 𝗖𝗼𝗺𝗶𝗻𝗴. Next stop: WAN-IFRA, the World Association of News Publishers in Krakow, where Dana will share MOPO’s bold story on the global stage.

04/04/2025

What a day yesterday!

So much Learnings from the Media Summit in Stockholm!

Det Nordiske Mediekollektivet with Kilkaya & Norkon was super happy to be there. BTW we now will start offering a integration together, but more to come on that later 😉

✅ AI is here —but editorial teams must steer its use to protect journalistic integrity.
✅ The real battle? Winning audience attention, not competing with other publishers. Social media user need and main KPI: Waste my time, publishers can offer something more!
✅ Collaboration is key—Nordic publishers are setting the standard in strategic and technical partnerships.

04/04/2025

When the Editor-in-Chief doesn’t understand how the AI decides what news goes to whom… that’s a problem.

The solution? Informed personalization.

It’s not about AI taking over—it’s about helping editorial teams deliver the right stories to the right readers, based on real needs. Clarity, not chaos.

01/04/2025

Ever been that journalist buried in public records and endless PDFs — just to find one story worth telling? What if AI could do that for you?

In the latest episode of Insight Shapes News by Kilkaya, our Chief Revenue Officer Nils Ove, sits down with Lars Adrian Giske, Head of AI at Mediehuset iTromsø, to explore how he and his team are using AI to transform investigative journalism.

Together, they built Djinn — the Data Journalism Interface for News Gathering and Notification — an AI platform that helps journalists identify newsworthy stories hidden inside thousands of public documents.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗱𝗶𝘃𝗲 𝗶𝗻𝘁𝗼:
✅ Why document overload is one of journalism’s biggest hidden problems
✅ How Djinn saves up to 80% of research time
✅ The importance of involving journalists early when building AI tools
✅ How Polaris Media scaled this solution across newsrooms
✅ Why trust, transparency, and the human element still matter
✅ What AI agents mean for the future of journalism

🎧 Whether you're working in a newsroom, building news tech, or simply curious about how AI is reshaping storytelling — this one's worth your time!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗵𝗲𝗿𝗲:
𝗦𝗽𝗼𝘁𝗶𝗳𝘆: https://lnkd.in/dF9ngjBw
𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀: https://lnkd.in/dKSKesjn
𝗬𝗼𝘂𝗧𝘂𝗯𝗲: https://lnkd.in/d3-nm94J

Kilkaya

28/08/2025

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