16/10/2026
A customer calls. Sales remembers a great meeting. Support knows there’s an unresolved issue. Marketing is about to send them a new offer.
Same customer. Three different pictures. 🤯
At CHANGE 2026 our CEO Bjørn Røsten spoke about what it takes to bring those perspectives together and give people more time for the customers behind the data. 💚
His message, now featured in the newspaper Økonomi24: AI can help with the admin, but understanding, empathy and judgement still belong to people.
https://www.okonomi24.com/nyheter/superoffice-sjefen-mer-kundedata-gir-ikke-nodvendigvis-bedre-beslutninger/138445 (in Norwegian)
It’s a conversation we explore further in our European Growth & Technology Outlook 2027 report.
📊 Curious? Sign up for your copy : https://www.superoffice.com/research/european-growth-technology-outlook-2027-coming-soon
Bedriftene har aldri hatt mer informasjon om kundene sine. Likevel sliter mange med å bruke den til å skape vekst. SuperOffice-sjef Bjørn Røsten mener løsningen begynner med bedre datagrunnlag.