Tunnelvision

Tunnelvision TunnelVision, ultimate turn-key concept for brand-activation at events using metrics via new media tech to reach high ROI. "Modern Marketing" Specialists.

We bring together and integrate a brand's online and digital out-of-home marketing activities by providing a structured and measurable approach to reach very high ROI levels via interactivity at targeted events. We realize this is a bold statement with fierce competition for a brand's marketing dollars but we know what results and value our concept will provide. Please contact us for details. Tunn

elVision is a one-stop-shop Media Tunnel On Wheels to be used at events, product launches, road shows, campaigns, brand activation, direct sales, festivals, sports arenas, film festivals, exhibitions, high footfall locations, ceremonies and the list goes on. All packed to go on the road in an optimized and custom designed 40ft container. The system will be erected in less than a day, consisting of a large inflatable and bespoke branded dome with the 40ft container at its heart inside the dome. The container itself serves as the core of the tunnel concept. Inside the TunnelVision has an entry point as well as an exit point with a vast array of innovative digital signage experiences along the way. Examples are 3D Hologram presentations from a center stage combing real presenters with virtual one’s, interactive screens, surface technologies, multi-touch tables as well as dome projection and video mapping. We provide content delivered to the digital signage as well as social media and online integration. Each visitor will be automatically registered at entry and will throughout the experience tunnel be able to collect points at each experience station while checking out at the exit points generates sponsored prizes. Data-mining of consumer & marketing data for targeting, segmentation and call-to-action tactics. THE CONTAINER
• As a foldable center-stage with state-of-the-art built-in 3d video hologram technology for product presentations, Master of Ceremony shows, speeches etc.
• Technical Room containing Power Supply, UPS, Server-rack with media/internet/digital signage controls/wireless, Air pumps and Compressors for the inflatable Doom, Cooling Unit
• Transport Unit for the complete installation fits into this 1 x 40ft container and ships by truck or vessel. Alternative to 1x40 ft = 2x20 ft / 2x25 ft container

THE TUNNEL STRUCTURE
• Large format Inflatable Dome with an -entry and an –exit point, providing a brand-experience along the way using innovative digital signage technologies
• Outdoor, perfect as entry portal unit to festivals, music concerts, exhibition areas, sporting arenas etc
• The tunnel Dome structure is 24m – 50m depending on project and can host 250-1,500 visitors at a time
• It will be custom branded on the outside and can even be bespoke designed if required
• The inside of the Doom serves as a canvas for Dome projection and/or video mapping
• Developed for extreme weather conditions the units will be able to withstand hard winds and very low temperature levels

DIGITAL SIGNAGE TECHNOLOGIES
• 3d Hologram utilizing peppers ghost technology to create illusion of full scale humans, cars, brands etc enables virtual and real presentations at the “Center Stage” station
• Interactive Screen systems using non-touch gesture recognition technology at the “Virtual Kiosk Zone” station
• Large Multi-Touch, Multi-User surface around the “MultiTouch Table” station
• Interactive Floor games at “Game Center” station
• Live video editing at the “WeVideo” station
• AR (Augmented Reality) T-shirt/Caps station at the “TrikApp” station
• Visitor statistics modules at entry and exit point
• Entry point: registration
• Exit point: collecting points at each station generates sponsored prizes and incentives
• Blue-Tooth broadcaster “fishing” prospects outside the Dome
• Dome projection from the inside of the ceiling creates a canvas to frame the branding experience from the inside and attracts new visitors from the outside from miles away. CONTENT DEVELOPMENT & ONLINE INTEGRATION
• 2D and 3D Content development delivered via digital signage inside the TunnelVision and Online
• "Modern Marketing" methods and software
• Social Media Integration
• Client Web page integration via landing pages
• Analysis: Visitor metrics and statistics enabling measurable ROI
• Live streaming and webcasting from the stage and live video editing at the “WeVideo” station
• Client engagement by tweets, likes, shares & bloggs
• Wireless accesspoints
• Data-mining of visitors email, phone number, product preferences and call-to-action incentives
• TunnelVision Management Center (TMC) is our own Application controlling all of the above. The TunnelVision value proposition is utilizing "Modern Marketing" methods for branding, targeting, data-mining, metrics for ROI, new client acquisition and conversion. The key is to engage the cleints by utilizing cross-over technologies & processes from multiple industry disciplines and create a turn-key concept. Our team are experts from event management, interactivity, digital signage, user statistics and metrics systems, data-mining of client databases and profiles as well as social media and online integration. Together, we create a truly unique and unparalleled branding concept set to deliver measurable results for our clients. Contact us here:

David: [email protected]
Tor-Egil: [email protected]

10/10/2014

Check out https://www.facebook.com/boxlifestyle


Sustainable living
Student homes made of shipping containers. Innovation, smart design, architecture and world class engineering.

http://vorteximmersion.com/case-studies/
21/01/2014

http://vorteximmersion.com/case-studies/

Vortex Immersion Media (VIM) had the opportunity to produce in coordination with L’Esperance Design the digital immersive elements of the Greystone Mansion Designer Showcase. The one month event in October of this year occurred at the famed Greystone Mansion in Beverly Hills, California. Known for h...

Future Tech Media venue open in Las Vegas
21/01/2014

Future Tech Media venue open in Las Vegas

For Immediate Release Las Vegas – Accelerating the already vibrant energies of Tony Hsieh and the Downtown Project vision, an immersive media studio and entertainment venue has come to downtown Vegas. The “dome thing” being constructed amidst the refurbished shipping containers slated to open in Oct...

Photoville - photo exhibition in 50 containers upon Brooklyn Bridge New York- how would similar exhibition  work out wit...
18/01/2014

Photoville - photo exhibition in 50 containers upon Brooklyn Bridge New York- how would similar exhibition work out with Tunnelvision solution

Photoville will bring photography, food trucks and more to the waterfront.

Refugee camps at Stortorvet in Oslo makes strong impressions...Médecins Sans Frontières (MSF) or Doctors Without Borders...
09/01/2014

Refugee camps at Stortorvet in Oslo makes strong impressions...

Médecins Sans Frontières (MSF) or Doctors Without Borders has reconstructed a refugee camp in a trailer truck, standing in the center of Oslo for a recruitment campaign to enrol new sponsors. Entry and exit hosts register and sign-up prospective sponsor after a 13 minute walk-through at different experience stations with an audio story-board.

Trailer Stroller showing an exhibition with from the entrance to a refugee camp on to a health clinic, a water station, an intensive care unit, cholera department and realistically fixtures and hangars as refugees residing in.

Trailer Stroller has been in Porsgrunn, Norway, Tonsberg, Sarpsborg, Fredrikstad, the Youngstorget Market and now Stortorvet.

This is a perfect example of a low-tech concept can be very powerful by appealing to human emotions.

By adding interactive technologies we can enhance the experience and data-mining of prospects drastically.

Images courtesy of "Journalen" Høgskolen i Oslo & Akershus

07/01/2014

Digital screens bring branding innovation, As brands try harder to engage consumers, DOOH initiatives are offering advertisers more flexibility and new ways to be creative. | Marketing Magazine

Here is an example of a "5 station" experience tunnel from å pitch we did to an investment group in Ras Al Khaimah, clos...
04/01/2014

Here is an example of a "5 station" experience tunnel from å pitch we did to an investment group in Ras Al Khaimah, close to Dubai. The concepts was included into a Science Center to be built in conjuction with UAE's Spaceport for zero gravidy flights and space tourism and a 300 Mill USD project as a JV with several parties including Space Adventures in USA. This particular project incorporated a permanent installation and not a mobile system as we do in TunnelVision. However, the concept of experience stations and interactive technologies is very similar...

Examples of stations for use inside Tunnelvision Doom- Touch Tables with customised content - branding, interaction, con...
03/01/2014

Examples of stations for use inside Tunnelvision Doom- Touch Tables with customised content - branding, interaction, contest, catch data and more.
http://ideum.com/products/multitouch/

Ideum 32, 46, 55 and 100 inch touch tables and multitouch coffee tables for public spaces such as museums, schools and retail.

MODERN MARKETINGToday’s marketing model looks more like this. It’s segmented into lots of moments that matter. Some of t...
01/01/2014

MODERN MARKETING

Today’s marketing model looks more like this. It’s segmented into lots of moments that matter. Some of these happen online. Some of these happen offline. You can’t manage every one with command-and-control communication. It’s a two-way world. Media is fragmented. There is an infinite number of potential touch points for your brands. And no possible way to direct every interaction. Don Draper of "Mad Men" doesn’t thrive in this world. That mode of storytelling no longer works.

TunnelVision's concepts and technologies fits right into a much more modern approach to marketing. Contact us for details.

OLD SCHOOL MARKETINGOur marketing model historically looked like this. It was one-way command-and-control communication....
01/01/2014

OLD SCHOOL MARKETING

Our marketing model historically looked like this. It was one-way command-and-control communication. Seth Godin called this the “TV Industrial Complex”. But that command-and-control model is not as effective today. It’s easier than ever to ignore traditional media. Just because we tell consumers what our brands stand for doesn’t mean they listen to us.

31/12/2013
23/12/2013

Check out this fantastic container concept by our friends at Løvetann...

Vårt bidrag er revitalisering av brukte containere, som bygges om til trendy og stilige hytter.

Adresse

Thrillout AS Granatveien 27
Fagerstrand
1454

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