02/09/2026
My work had evolved.
My brand needed to catch up.
As I moved from general graphic design towards strategic branding, I needed an identity that reflected not only what my work looks like, but how I approach it.
So I started with strategy.
The direction became clear: structure and expression needed to work together. Strategic thinking on one side, creative freedom on the other.
From there, I built a visual identity that feels bold, personal and unmistakably mine — while still giving my work a clear and consistent framework.
This is the thinking behind my brand, from strategy to visual identity.
Ready to build yours?
Let’s talk. ✦