VR Owl

02/08/2022

27/07/2022

28/12/2021

8th Wall collaborated with Monkeypaw productions and MGM to create a web-based augmented reality experience to promote the upcoming film called ‘Candyman’.

The app interestingly enough uses voice activation to start the AR tool. The user’s image is blended with more imagery as the number of times the name is pronounced grows. This instills the idea that candyman is actually being summoned. The final trailer can be viewed once the end scare has been reached.

https://bit.ly/3EgEeAs

23/12/2021

Burgers’ Zoo developed an augmented reality application for customers that would like to walk their favourite route in the park. The application helps customers save time or makes sure they’ve seen everything through predefined paths.

App users have the option of using the live view feature. This feature allows the user to follow virtual arrows which point the customer in the right direction. This means any path the user wants to take through selecting the animals they want to see. The live feature is powered by beacons placed in the zoo, updating information to the customers phone. The user also receives additional information on their favourite animals by tapping on their icons.

https://bit.ly/3CpgNTZ

21/12/2021

Reese’s puffs released a new campaign using AR. Through the use of augmented reality technology, Reese’s is allowing customers to turn their cereal boxes into a groovebox or synth.

The cereal box works with software from PuffsFX that transforms the box into a music box using your phone’s camera. Puffs fans can utilize puffs’ box location and start to create beats using AR. Each box has a choice of five sound packs.

https://bit.ly/3nx2Y1i

16/12/2021

Reebok has released Courting Greatness, an augmented reality tool that allows smartphone users to scan a surface and see a standard basketball court on their phone screens.

Using the smartphone camera, the program overlays court elements on fences, alleyways, and other surfaces. The consumers can mark with chalk or tape to establish the boundaries of a regular-sized court and start to score their first points. The augmented reality technology promotes basketball to people who don’t have access to courts.

https://bit.ly/3hvuoRv

14/12/2021

Arby’s developed a web app that lets customers identify the type of fry by recording them. The company also offers discounts in-app after utilizing their AI fueled AR tool.

The brand introduced an AI powered web app that lets users identify, discover the quality and attributes of their snack by snapping a picture.The app has been developed to attract consumers to a new Arby’s product, the permanent addition of the crinkle type. The web app also detects the crinkle type or a traditional type of french fry and it identifies the type they’re eating.

https://bit.ly/3C84JGo

09/12/2021

Doritos worked with Verizon Media and RYOT Studios to launch an augmented reality game. The goal of the campaign was to attract a younger audience and to reinforce attachment to the company.

The AR game ran for a month and challenged players to hunt for Doritos chips, shaped to match the four symbols found on a Playstation controller and placed into virtual Doritos packs.

https://bit.ly/2XnKW78

07/12/2021

UNIQLO starts a series of initiatives to decrease environmental waste and support hawker culture, where people from over singapore gather at hawker centres to dine and bond over hawker food, which are prepared by hawkers. The brand has created exhibition displays and augmented reality murals at UNIQLO stores.

The unique AR technology, partnered with local artists, provides an interactive experience by pointing their mobile phones at the mural. Customers can also unlock face filters on Instagram after scanning the AR mural, granting them access to take selfies with various hawker art. UNIQLO also wants to educate the masses and create awareness on hawker culture through iconic T-shirts and diverse ways of increasing sustainability locally.

https://bit.ly/3An0zd2

02/12/2021

DAF Trucks has developed a brand new augmented reality app for DAF enthusiasts. The app is an interactive online virtual experience, displaying each detail of the latest generation DAF trucks. The software allows users to explore the trucks and place them wherever they want.

The main appeal is the possibility to drive the new generation XG and XG+ virtually. This virtual experience is backed by the ‘Start the Future’ showroom. This implements a personal touch to the soon to be released trucks and a way to discover important features.

https://bit.ly/3k8DRjm

30/11/2021

AT&T created StatsZone with help from Nexus Studios. StatsZone is an augmented reality experience that displays statistics in the Chicago Bulls app.

Fans can view statistics up to and including 5 years ago in the application. Users place a virtual basketball court on a flat surface, here they see graphs, statistics and animations that visualize the numbers behind the game.

https://bit.ly/3nxkWkw

25/11/2021

Lego teamed up with Zappar AR to create an application that allows visitors to the new Legoland park in Windsor to bring statues to life.

Visitors who have the Legoland Windsor Resort app can scan four codes located next to the statues. After scanning, the app opens virtual portals, from which the creatures come out. Visitors can take a selfie with the creatures, collect digital cards, and read the creatures’ backstory.

https://bit.ly/3tH2Eyk