p.Xel Digital Agency

p.Xel Digital Agency p.Xel Digital Agency builds simple solutions for accounting and law firms.

Choosing a CRM should be an easy task. Nevertheless, in the past years, the development of technological solutions has i...
18/02/2021

Choosing a CRM should be an easy task. Nevertheless, in the past years, the development of technological solutions has increased drastically. Most businesses cannot keep up with the fast advances in technology and when choosing a provider they do it without giving too much thought.

The process has become so overwhelming that is difficult to know if the selected option was correct or not.

Do you want to reach more customers, become more productive and sell more? We have the right solution for you!



http://mtr.cool/jyjrpenndj

When you are at a stage in which you feel that your brand does not help you communicate your values. Or when there is a ...
16/02/2021

When you are at a stage in which you feel that your brand does not help you communicate your values. Or when there is a lack of consistency between what is happing internally in your business and the outside world. These are red flags that warn you to redefine your brand. Besides the reasons mentioned above, what motivates businesses to rebrand is:



http://mtr.cool/lyikrccadr

Marketing has been undergoing an incredible transformation in the past years. Online has become a must instead of someth...
15/02/2021

Marketing has been undergoing an incredible transformation in the past years. Online has become a must instead of something business owners would consider. This need to be online has been even more accentuated by the current COVID crisis.

Let’s not forget, at the centre of all marketing activities there is a consumer, a client or an individual we want to offer our product to and being online is one if not the only way to do this.

But marketing is not only about sales, and sales again, but about building trust, a relationship with someone. And following Pareto’s principle, 80% of marketing activities are meant to provide information and educate consumers and only 20% should focus on growing sales.



http://mtr.cool/qmolhgyrwe

Today we are bringing a new case study, and we are really excited about this one actually. The multinational personal ca...
18/01/2021

Today we are bringing a new case study, and we are really excited about this one actually. The multinational personal care leader, Kimberly and Clark was looking to get market insights and consumer behaviour in the Netherlands. They wanted to introduce their products into the Dutch market and they needed a reliable partner to provide them with those insights and also get more information about other players in the personal care market.

After performing exhaustive research on brands, key products and main etailers in the market, and also estimated the cost they would have if they wanted to advertise on search engines we can say that Kimberly-Clark is now fully equiped with the necessary information to get started to introduce their products and they have more insights into the behaviour of Dutch consumers.

Hello, it’s been some time, but we are finally ready to start the new year and bring you some amazing content. Since it’...
12/01/2021

Hello, it’s been some time, but we are finally ready to start the new year and bring you some amazing content. Since it’s a new year and things change, we’ve decided to come back with some updated statistics regarding B2B buyers to help you lay a sturdy base over which you can develop new strategies and techniques in 2021.

How’s the new year been so far for you and your business. Tell us in the comments!

2020 is reaching an end, and what a year! We have seen many businesses struggle, and we have seen many other closing doo...
24/12/2020

2020 is reaching an end, and what a year! We have seen many businesses struggle, and we have seen many other closing doors at an unprecedented rate.

Nevertheless, this is not the message we want to leave in 2020. This year has taught us to become more resilient, reinvent ourselves and innovate in the way we approach our clients. We strongly believe that businesses that continuously invest in their digital transformation will be the ones to recover faster.

At Pixel Digital Agency, this year has been a year of consolidation, structure and expansion. We have built partnerships to improve our services, we’ve expanded our website and design services, and we’re also working on supporting ambitious entrepreneurs and businesses’ growth through developing tailor-made solutions.

Now more than ever is crucial we stay close to our beloved ones virtually or in-person, provide support to local businesses and be grateful for the small things in life.



Let's support small businesses through this. Here are some things you can do:
Buy from small and family-owned businesses
Invest in business with a clear mission that goes beyond profit
Prepay for leisure activities, hotels or other services
Offer your services or products at a discount for those in need

We wish you happy holidays from PiXEL, and we hope you’ll spend it happily with your dear ones.

After creating all the strategies and engaging with our leads, the next step will obviously be managing our sales opport...
18/12/2020

After creating all the strategies and engaging with our leads, the next step will obviously be managing our sales opportunities. HubSpot is an amazing software for that as it lets you manage sales, contact lists and have the communication history in one place. It also allows you to add transactions, assign tasks and monitor your performance so you keep track of all your opportunities.

Now that we have our lead generation processes defined and layed down, we’ll have to engage with them and create the bes...
17/12/2020

Now that we have our lead generation processes defined and layed down, we’ll have to engage with them and create the best strategy possible. You can start setting up notifications for your sales team when a specific contact does a determined action on your site, or use HubSpot’s tools to create customized email templates and monitor your potential clients every time you’re in a call with them.

How would you best use the tools you have learned about until now?

As we’ve mentioned in yesterday’s post, HubSpot is specialized in areas like sales, marketing, and customer support. In ...
15/12/2020

As we’ve mentioned in yesterday’s post, HubSpot is specialized in areas like sales, marketing, and customer support. In the marketing part, one of the most important processes is lead generation. It helps us learn about our target audience and based on analytics and results we ultimately improve our marketing strategies.

Thankfully, HubSpot offers tools and help that improve our lead generation processes.

To make your business stand out from the competition you must leverage inbound marketing strategies. These strategies in...
14/12/2020

To make your business stand out from the competition you must leverage inbound marketing strategies. These strategies include search engine optimization, content marketing to social media management and email marketing. For a company recently adopting these strategies, it can be overwhelming to manage all these activities along with other pressing obligations.

HubSpot is a CRM (customer relationships manager) software, that offers tools in 3 areas: marketing, sales and customer support. These tools are meant to help your business grow.

During the course of this week we’ll be discussing 5 benefits of integrating your marketing efforts with HubSpot, so don’t miss it.

Adres

Rotterdam

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