31/12/2025
Joan is more than just an office building. Seated at one of Amsterdam’s most prominent intersections—where the A10 and A2 meet—it has become a symbol of connection and community that is now embracing a new, more inclusive role. From The Joan to Joan: becoming more accessible, welcoming, and human.
In partnership with , we crafted a concept that reflects the heart of Joan—ambitious yet approachable, inspiring yet warm. This vision was translated into a comprehensive brand identity that reinforces its renewed purpose.
The branding radiates openness and vitality, mirroring a space that values visibility and accessibility, making everyone feel welcome.
