18/09/2026
In 2013 Quaive wrote down a vision for software that reads what a user is doing and acts before they ask for it.
Thirteen years later that capability is cheap, available, and already inside half the products on the market.
Quaive still has not built it.
Guido Stevens is the product owner, and at the Business Track on 25 September he explains why the pace was a decision rather than an oversight. He is doing it at a conference full of people who sell software, in a slot that argues against shipping the thing he could sell.
His position is that most institutions are still asking the wrong question. Whether to use AI stopped being interesting. What replaces it is four questions with harder answers. What comes into the platform. On whose terms. With what off switch. And what stays out on principle, permanently, because the cost of having it is not worth paying.
Two responses he thinks are both wrong: demanding total independence from the technology market, which nobody has, and treating dependence on it as something that simply happened to you.
The useful part for a room of decision makers is that this is testable. A product has held the line for thirteen years and is still shipping. You can put the same four questions to your own platforms this month, and to the vendors who maintain them, and see what comes back.
He is not there to tell you AI is a strategy.
Next in the series: if you can choose the pace, you need to be able to read where your platform is going.
https://2026.ploneconf.org/business-track