07/11/2019
The need for behavioral research is on the rise, but current methods do not satisfy the needs. Traditional surveys ask consumers to make trade-offs in a low or no-stakes environment, so it’s no wonder that claimed behavior in surveys is so different from what people actually do in real life.
As The Market Research Event comes to a close, we'd like to share our CEO’s intake on this topic. Let us know your thoughts by commenting below!
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