08/09/2026
๐ Moving from WordPress to a headless architecture isn't the hard part.
Knowing what not to migrate is.
When we worked with Plumery, the goal wasn't to rebuild 157 pages one-for-one. It was to create a stronger foundation for future growth.
That meant looking beyond the technology and making evidence-based decisions about content, performance, search visibility, and measurement.
Key elements included:
๐ Auditing and prioritizing legacy content
โก Rebuilding on Payload CMS + Next.js
๐ Preserving SEO value while reducing complexity
๐ Building analytics and measurement into the platform from day one
๐ค Coordinating across design, content, development, CRM, and marketing teams
One lesson stood out:
๐ก The most successful migration isn't always the one that moves everything. It's the one that leaves unnecessary complexity behind.
๐ Curious how the project went from audit to launch?
๐ Read the full case study:
https://squads.com/case-studies/from-wordpress-to-headless-rebuilding-plumerys-website-for-growth
Plumery and Squads turned a legacy WordPress site into a headless Payload CMS and Next.js platform, combining evidence-led content migration, client-provided designs and consent-aware analytics for a reliable launch.