VEMT

18/09/2024

Mastering Retail Loyalty: Building a Strong Local Customer Base

In today’s competitive retail landscape, offering great products isn’t enough to keep customers coming back. Local businesses need to focus on building loyalty and engaging with their community in new ways.

Here are some essential insights to boost customer retention:

Optimize Your Visibility
Make sure your business is easy to find both online and offline. Consistently update your details across online directories, including Google Business Profile, and enhance listings with high-quality images and videos. This acts as your virtual storefront and increases foot traffic.

Leverage Local SEO
Local businesses need to prioritize local SEO. By targeting location-based keywords and optimizing for mobile, your store will rank higher when potential customers search for products or services in your area.

Build Loyalty with Reward Programs
Loyalty programs are vital for driving repeat business. A well-designed program not only incentivizes customers to return but also increases customer lifetime value. Solutions like VEMT’s Loyalty Manager make setting up and managing these programs simple and effective.

Turn Customers into Advocates
Referral programs can turn your most loyal customers into powerful brand advocates. Offering perks to both the referrer and new customer fosters a win-win scenario, driving organic growth.

Investing in these strategies ensures that your local business stands out and thrives in the digital age. Read more at: https://www.vemt.com/becoming-the-local-hero-boosting-your-business-with-loyalty-and-smart-marketing/

14/06/2023

🔒 Franchise Formulas Benefit More from Loyalty Programs than Regular Retail 🔐

Loyalty programs are powerful tools for driving customer loyalty and enhancing brand value. Interestingly, when it comes to franchise formulas, loyalty programs offer unique advantages, so they can profit even more.

Loyalty programs benefit franchise formulas more because of:

1️⃣ Increased Customer Retention:
Implementing a unified loyalty program strengthens the overall customer base and contributes to the network effect franchise formulas strive for. A consistent and rewarding program ensures customers remain loyal, regardless of the franchise location they visit.

2️⃣ Improved Brand Experience:
Loyalty programs play a vital role in maintaining brand standards and consistency across franchise locations. By offering personalized offers and rewards, franchise formulas create a better customer experience and enhance satisfaction, fostering loyalty and building stronger relationships.

3️⃣ Increased Brand Advocacy:
A successful loyalty program turns loyal customers into brand advocates. Satisfied and engaged customers are more likely to recommend the brand, amplifying its reach and influence across the franchise network.

4️⃣ Franchisee Engagement and Best Practice Sharing:
Loyalty programs drive franchisee engagement, alignment, and best practice sharing. They provide franchisees with a powerful tool to enhance customer satisfaction and profitability. Sharing knowledge and experiences among franchisees enhances their performance and contributes to the success of the entire franchise formula.

5️⃣ Enhanced Customer Insights:
Well-designed loyalty programs offer valuable data and insights into customer behavior, preferences, and purchasing patterns. Analyzing this data informs strategic decision-making, targeted marketing campaigns, and product/service improvements.

Loyalty programs benefit franchise formulas by increasing customer retention, improving brand experience, fostering brand advocacy, enhancing franchisee engagement, and providing valuable customer insights.

Craft a loyalty program tailored to your franchise formula's specific needs and goals, ensuring sustained customer loyalty and business growth in a competitive market.

🌐 Read more on this at https://lnkd.in/exx4yvCX Let's discuss how our loyalty program solutions can benefit your franchise formula. Reach out to us today at https://lnkd.in/ecx9rx9g

31/03/2022

VEMT successfully introduced a new feature: VEMT’s AudienceBuilder lets you query your customer data directly and send your ustomer data directly into leading ad networks. We’re starting with Meta (facebook, Instagram, Whatsapp, etc) and will soon expand to other ad networks. You don’t have to duplicate customer data to make it actionable; we’ll connect you directly with all places where you need that data with one push of a button.

VEMT lets you:

Create an audience/segment based on specific buyer behavior (i.e. purchased a product in the last 10 days), on specific customer profile elements (ie gender, postal code, age, member since, etc) and relationships to other customers (referrals, family, etc).
Export audiences from your VEMT program directly into your advertising channels
Be quick and efficient: one push of a button is all it takes
Be safe: data is encoded to avoid your
Avoid building and maintaining your own custom connectors
Interested to use this? Connect with us for a demo or discuss your use case.

https://www.vemt.com/

😎

15/06/2021

Marketer: do you experience elastic or inelastic demand?

The pandemic is still there. But growing vaccination rates cause consumers to return to pre-pandemic behavior… or aren’t they? This is a crucial question for marketers like you: are your customers picking up old patterns again (including purchasing your products or services), or won’t they? And what are you going to do about it?

Elastic or inelastic demand
Part of the marketing-puzzle is to figure out if the demand for your product or service is elastic or inelastic to the pandemic. If your customers stayed away due to store closure, travel restrictions or changed behavior, will customers catch up (soon) for all missed turnover? If so, then your demand is elastic. We see this in some parts of the travel industry: people are now booking extra luxurious trips since they want to ‘make up’ for missed adventures. Business Realtors, construction and even cosmetic surgery are other examples of companies that experience strong ‘catch-up behavior’ from consumers proving demand can be elastic.

But if you run a restaurant, it is unlikely that guests will come in and order 20 meals to catch up for all the missed romantic dining nights. You’ll deal with an inelastic demand and will not able to fully recover from missed turnover. Similarly, when your company is a (shoe) fashion retailer, cinema, hairdresser, event management bureau or catering company. The list is quite long, unfortunately. Are you unable to recover all missed 2020-2021 sales?

What can you do?
In that case, you probably wonder how you can make your business less sensitive to inelasticity. Some companies have learned during the pandemic that owning a high-quality subscriber list, or even better, a strong customer loyalty program that goes beyond transactional rewards, is an important part of the formula. Both mean that:

Read more on: https://www.vemt.com/marketer-do-you-experience-elastic-or-inelastic-demand/

25/02/2021

For retailers that want to jump on the appointment opportunity that the Dutch government created: VEMT has organized with partner Bookhint that Dutch retailers can make use of the appointment software in Dutch, ready before Wednesday and for an affordable price.
Let us know if you're interested and join the 250 stores that already signed up this week!

13/01/2021

Based on many cases, we have delivered the 7 key principles for Customer Experience Management.

Which ones do you use already?

https://www.vemt.com/7-key-principles-in-customer-experience-management-marketing/

30/12/2020

2020 led to a strongly increased awareness of loyalty programs. Two trends reinforced each other: https://www.vemt.com/huge-growth-in-loyalty-in-the-2020-pandemic-economy/

15/10/2020

Are you still directing customers to courier websites for order tracking?

When it comes to order tracking, consumers tend to check the order status 4.7 times per order. Most webshops leave that service to couriers like DHL, PostNL or DPD and just pass on the track & trace code. That's giving up about 50% of their potential moments to sell and service their own customers!
We offer the solution at https://www.vemt.com/track-order-flow/

05/10/2020

Maldives is the world's first country to offer a traveler loyalty program

Now there is an impressive extension to ‘regular’ traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the world to launch its own hospitality loyalty program.
It’s called the ‘Maldives Border Miles’ program and it will have 3 tiers: Aida (Bronze), Antara (Silver) and Abaarana (Gold), all names coming from Divehi, the Maldives’ main language.
Maldives Immigration announced this on their Twitter account on September 28 (World Tourism Day) accompanied with... read more on:

Maldives is the world’s first country to offer a traveler loyalty program October 5, 2020 Loyalty, News, Strategies Now there is an impressive extension to ‘regular’ traveler loyalty programs as issued by airlines, hotels and travel organizations: The Maldives are the first country in the worl...

30/07/2020

Brand Personality: does it increase Brand Loyalty?

Brand switching is no longer mainly based on levels of satisfaction (or product/ service quality) but on expectations level and association: the ingredients you can manage through Brand Personality.
Brand Personality is easier to manage with a group of... read more at

Brand Personality: does it increase Brand Loyalty? November 27, 2019 Loyalty, Offline Persuasion, Persuasion Marketing, Research, Strategies Brand Personality: there’s no Marketing Conference without a guru talking about what you can do to develop the most impressive Brand Personality for your com...

29/07/2020

Interesting to see what Deloitte mentions as one of the 6 new post-covid emerging digital trends: (the stuff we've been doing for some time) Innovative Rewards. Check this out: https://www.vemt.com/deloitte-mentions-innovative-rewards-as-one-of-the-six-emerging-digital-trends-in-post-covid-2020/

27/07/2020

Why Every Brand Needs a Customer Loyalty Program

Brands need customer loyalty programs because they need to manage the – increasingly important – customer experience, grow differentiators in times of fast changing brand preferences and collect and use data to be able to deliver personal relevant experiences. The best method by far to collect that data is a customer loyalty program.

https://www.vemt.com/why-every-brand-needs-a-customer-loyalty-program/