Positivity Branding

Startpagina
Nederland
Amsterdam
Positivity Branding

We're a small team that thinks BIG. We have 7 different nationalities in our Amsterdam studio, combining depth of experience with fresh optimistic talent.

21/10/2026

Sweet, salty, crunchy… add an influencer into the mix, what’s not to love about this design brief! Here’s our packaging design for the new Hands Off My Chocolate | B Corp™ Bites range.

We gave each flavour its own personality, with special treatment for VEGGILAINE | Ghislaine 🌱 ‘s Rocky Road 😉

Loved bringing this crunchy bunch to life and the shops are still selling out! 🍫

13/10/2026

How Positivity Beats the Peter Principle
Director or Creative? Why not both.

The Peter Principle says people in a hierarchy eventually rise to their level of incompetence. We think that happens when they’re promoted away from what they’re actually passionate about. At Positivity Branding, we do it differently. Every director still designs. Our creative founder, Gavin Arm still designs. Every single day. As Gavin puts it: “Why would I stop doing what I love—making gorgeous stuff?” That line is what made me want to join the company seven years ago. Because here, leadership doesn’t mean stepping away from the craft. You don’t have to choose between guiding others and enjoying the work yourself. You get to do both and that’s where the real fulfilment lives.

06/10/2026

We are so proud of show the identity and packaging we designed for the amazing team at Cabra Olive Oil

Fresh, high-quality extra virgin olive oil, done differently and presented beautifully in cans.

Cabra means ‘goat’ in Spanish and that just sets the ambition to serve the greatest oil all time.

When the love and the craft of olive oil meets the love and craft of design.

A snapshot into our process of creating our oily letters, but can you also see the goat?

Our final logo device.

With a design system just as mouthwateringly versatile as the oil itself.

Our goat brand icon on full display.

Picked the olives, got the t-shirt. 🫒

01/10/2026

New month, new window display! Getting the studio ready to share some exciting upcoming news! 👀

So exciting to see more of our work for the amazing Buzz Women out there! Part field guide, part philosophy, part love letter to a different way of doing things ❤️

Getting the perfect shot of our beautiful new window ✨ (send us one if you pass by!)

*testing*testing* Welcome to our new intern Georgia!

The Hands Off My Chocolate | B Corp™ x VEGGILAINE | Ghislaine 🌱 Rocky Road bites packaging is finally out! Don’t worry, we figured out our syncing issues 🍫

Bert presenting during our Melvita honing meeting 🍯

Nick and Georgia making sure all the letters are in EXACLTY the right place for the window.

And there it is! We’re so proud of the work we do here at Positivity we wanted to shout about it a little! 😎

Our very own Bert turned 50! So special to have so many familiar faces in one room to celebrate it together! 🎉

Had some very exciting chats with Sepp van Dijk | The Twisted Chef

September gave us an head start! We’re ready to rock it even more in the last 3 months of this year 💥🙂‍↕️

28/09/2026

Hi and !! What a treat to finally see this packaging! 🙂‍↕️✨ Congratulations on the beautiful collab! We really enjoyed working on the packaging design! Thanks and enjoy 😉🍫🔥💥

23/09/2026

You might have already spotted it on the shelves… 👀 Our newest Biercocktail design is out now!

Featuring the awesome illustrations of Nawwin Huisinga, Panja Paloma is fun, fruity, and packed with a whole can-load of funky🍹

18/09/2026

Another lovely project for our friends at BitesWeLove It’s a cookie bar, it’s also packed with protein, and most of all it’s got to look crunchy. 💥

03/03/2026

We were recently interviewed by the FNV (Federation of Dutch Trade Unions) as part of their mission to make the four-day workweek accessible to all Dutch workers.

For Positivity, this isn’t new territory - we’ve been working four days a week for the past seven years, and we’re proud to share our experience. In our studio working late isn’t a sign of loyalty or passion, it would be a sign that something needs to be organised better. We don’t measure commitment by the number of hours spent. When we work with great focus and energy, we can achieve more in less time. We support this by creating structured yet flexible ways of working, holding regular check-ins to make the most of each other’s talents, and staying open to improving our processes whenever needed.

If you’re curious about how this works in practice, we’re more than happy to spread our joy, so feel free to get in touch.

Watch the full interview by clicking on the link in the reactions.

11/02/2026

It was a pleasure to have Trizia and Lieve for a couple of days of training at Positivity! Everyone here was blown away by what they achieved in just that time: they put together super solid mood boards and designs, interviewed Bert, and did awesome both behind and in front of the camera. They even edited the video you’re watching right now themselves! Way to go, Trizia and Lieve! ❤️✌️

Adres

Herengracht 328
Amsterdam
1016CE

Website

http://www.positivitybranding.nl/

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