Referral Factory

Startpagina
Nederland
Amsterdam
Referral Factory

The insights you need for the growth you want. Aerialscoop aggregates your most important data, and delivers it to your inbox every day. Launching Jan 2019
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01/09/2026

A referral code is a memory test. A referral link is a personal landing page that says "your friend is inviting you to claim this offer."

One of them converts. Our founder Kirsty Sharman broke down why links beat codes every time on the podcast. Full episode 🎧 https://podcast.thenextweb.com/episodes/how-to-build-a-referral-program-that-actually-works-with-kirsty-sharman-referral-factory/

31/08/2026

Paying $200 per lead on ads when your happy customers would've referred their friends for free

28/08/2026

Two kinds of marketing.

Assets (SEO, content, ads) attract people, but the returns fade when you stop investing.

Engines (referrals, reviews, word of mouth) get stronger the bigger you get.

Every happy customer adds another person who might refer you, review you, or make content about you. That's the part that compounds.

Full breakdown: referral-factory.com

27/08/2026

How do you track a referral with no checkout? Track the introduction, not the sale. Use a referral link (not a code) and release the reward only when the person hits a real milestone in your CRM: approved loan, funded account, booked meeting. referral-factory.com/referral-tracking

26/08/2026

The fastest way to get a finance referral program shut down is rewarding the wrong thing. Reward a valid introduction (not a closed sale or guaranteed return), disclose it, cap it, keep records, and it survives a compliance review. Same program, completely different risk → referral-factory.com/referral-programs/banking

25/08/2026

In B2B there's no checkout, so there's no obvious moment to attach a referral to. That's why most programs never track them properly.

Stop tracking the transaction and start tracking the relationship: a referral link, a lead form, or a sales-assisted introduction logged from the first conversation. Then you can follow it all the way from "someone introduced us" to "we signed the deal," even across a six-month cycle.

You can't reward what you can't see. Track the relationship, not the sale.

How to build a B2B program that works: referral-factory.com/learn/how-to-build-a-b2b-referral-program-that-actually-works-a-step-by-step-guide

24/08/2026

The most common reason B2B referral programs fail: they reward the company instead of the person.

A discount on the next invoice sounds generous. But the individual who actually made the introduction, the person who put their own credibility on the line, gets nothing they can feel. So they don't do it again.

Reward the human. Recognition, access, something that matters to them personally, paid out on a real sales milestone rather than a vague promise. In B2B, status and exclusivity often beat cash.

Companies don't make referrals. People do. Reward accordingly.

How to build a B2B program that works: referral-factory.com/learn/how-to-build-a-b2b-referral-program-that-actually-works-a-step-by-step-guide

21/08/2026

Marketing teams will happily throw another 20% at ads that are already underperforming, then agonise over a $20 referral reward that only gets paid out when someone actually buys.

We see it constantly. Paid feels safe because everyone does it. Referral feels risky because it's your customers doing the talking.

Your customers were already recommending you. You just weren't rewarding them for it.

20/08/2026

Paid search in finance converts at 2.55%.

iKhokha's referrals convert at close to 20%.

Nearly 8x, from customers who were already recommending them for free.

Adres

Sassenheimstraat 88-2
Amsterdam
1059BM

Website

https://referral-factory.com/

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