Referral Factory

Startpagina
Nederland
Amsterdam
Referral Factory

The insights you need for the growth you want. Aerialscoop aggregates your most important data, and delivers it to your inbox every day. Launching Jan 2019

23/10/2026

Put your referral process on your own brand and domain. When it looks like you, and shows what to expect, the introduction feels safe to make.

22/10/2026

Our founder Kirsty Sharman's honest take on The SEO Lab: it's quite hard to get somebody to refer a product that's a grudge purchase, or one they don't love, or one they're already planning to leave.

Before launching a referral program, ask whether customers are already recommending you unprompted. If not, that's the thing to fix first.

Full episode in the comments.

21/10/2026

In education, a referral from a friend isn't marketing. It's proof.

When someone chooses a course or a school, they're not buying a product. They're buying hope: a better job, a promotion, a future for their kid. And there are a hundred options online, all claiming to be the best. Nobody can tell from an ad which one is real.

But when a friend says "I did this and it was worth it," that settles it. Research on how families choose a school backs it up: parents and peers are the most trusted, most influential voices in the whole decision, ahead of ads, ahead of counsellors.

In education, trust isn't a nice-to-have. It's the whole purchase. Build your referrals around it.

Why referrals work for education businesses: @[referral-factory.com/referral-programs/education]

20/10/2026

iKhokha's referral program in four steps. Share a link, your friend gets 10% off a card machine, you get R500.

But only once they've actually traded R1,000. Paying on the milestone instead of the signup is what makes cash rewards safe to run.

19/10/2026

Most banks think a referral program is a compliance problem. It isn't. Referral programs are allowed in finance in most markets. What matters is design: the disclosure, the reward trigger, the records. Here's how to launch one inside the rules → @[referral-factory.com/referral-programs/banking]

16/10/2026

How much should a referral reward be? Tie it to your cost of acquiring a customer. Kirsty Sharman on pricing rewards so referral stays profitable.

15/10/2026

Our founder Kirsty Sharman on The SEO Lab: you need fewer leads to convert into money when they come through trusted, organic channels.

Her numbers to land 5 customers: about 100 leads from Google, 15 from SEO, or 10 from a customer referral. Trust does the qualifying work before the lead even reaches you.

Full episode in the comments.

14/10/2026

Most referral programs don't fail because the tech breaks. They fail because referral got treated as a feature to switch on, not a channel to run. It has one job: bring you leads. Our founder Kirsty Sharman on the podcast 👇 https://podcasts.apple.com/am/podcast/how-to-build-a-referral-program-that-actually-works/id1721325507?i=1000776736051

13/10/2026

One education business generated over 6,000 referrals in two years. Half of them became paying students.

No ad budget behind it. Just a structure around the recommendations that were already happening.

Most schools sit on the same goodwill and never build anything to capture it. Parents recommend you at the school gate, in the class WhatsApp group, after a good results day. That's demand you've already earned. The only question is whether you're set up to catch it.

Referrals aren't a lucky bonus. They're a channel you can build, measure, and grow.

See how it works for education: referral-factory.com/referral-programs/education

12/10/2026

The flow: customer shares a link → friend becomes a lead → lead hits the milestone in your CRM (HubSpot, Salesforce, Pipedrive) → reward releases automatically. Nothing pays until conversion is confirmed. Every reward is a logged, audited event. referral-factory.com/referral-tracking

Adres

Sassenheimstraat 88-2
Amsterdam
1059BM

Website

https://referral-factory.com/

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