15/07/2026
The Obarikasemi brand case study is live on Behance
What a way to be back here đđ......
Last year, a client came to me wanting a personal brand
She had a big vision, genuine passion, and the ability to be many things
And that was the challenge
Because in a crowded space, being many things often makes it difficult to be remembered for anything
So before design, we talked
⢠Not about logos
⢠Not about colours
⢠Not about aesthetics
We talked about identity
⢠What she believed
⢠What she wanted to be known for
⢠What she could own that others couldn't
Because branding doesn't begin when design starts; it begins when clarity emerges
What followed was a clear tone of voice, a distinct brand promise, and eventually a visual identity that reflected those decisions
The design wasn't the strategy; it was the translation of the strategy
Full case study on the Behance â
