24/02/2021
Your business can't have an online presence without great content. Learn what the different types of content are and how to create them.
So when we’re talking about Digital Marketing, and we’re talking about these various tools: your website, social media, email marketing, one of the things that’s subtle in there is content. You have to be sharing content; you have to be saying something.
1.Creation: Original Content
Creation is your original content. This is what you believe, what you know, what you help people understand. It’s maybe entertaining, it’s maybe how-to. It’s nuggets or long pieces etc
2.Curation: Using Other People’s Content and Sharing It
Curation is using other people’s content and sharing it. So you’re on Facebook or on Twitter, LinkedIn, any Social Media that’s out there. Somebody shares something, and then you share their content. Always give credit to the owner when you use their content.
3.Creative Curation: Share Content and Comment on it
creative curation is, is when you curate content but then you make a comment about it. When you’re in a social media like Facebook or Twitter or any of them will be able to do this, where you’re sharing someone else’s content but then you make a comment of your own.
Which of these content types do you currently use?