07/12/2017
Trends Digital Agencies Need to Prepare for in 2018
As social media becomes one of our main modes of communication, consumers are demanding that brand marketing becomes more and more personal.
Here’s a look at what else lies ahead in the world of digital marketing in 2018, and how digital agencies can prepare for it.
1. Consumers are reacting more to unfiltered, authentic content:
Of course, the aesthetic of a sleek, professional photo hasn't lost its appeal, however generic stock images don’t help brands showcase authenticity, and as a result, consumers are seeking more authentic and real moments with brands on platforms - particularly through newer options like Instagram Stories and Snapchat.
Consumers are looking for honest insights about how brands operate, and they want to connect on a personal level to the brands they follow. Brands that share unfiltered photos and videos, which haven’t undergone heavy editing, can expect to receive more likes, shares, and clicks on their content.
2. Storytelling is more important than ever:
As the competition for attention online gets fiercer, many agencies are turning to professional storytellers, and even journalists to write their key material.
Agencies can benefit greatly from hiring writers with backgrounds in reporting and storytelling. Journalists can not only help brands create a personality and build trust in their stories, but they can also help brands solidify their authority with well-researched content. The demand for high-quality and engaging content is growing yearly, and is expected to continue in 2018.
