24/05/2025
IBM- AI CREATING NEW JOBS AFTER TAKING AWAY JOBS
Towards a transformation of the labour market
IBM’s example illustrates a fundamental trend: AI is not just eliminating jobs, it is creating new ones, often with higher qualifications and better pay. But this transformation is not without its problems. The jobs most exposed to automation, such as support functions, are being replaced, while demand is exploding for profiles capable of managing, designing and selling AI solutions. IBM is not an isolated case. Other companies, such as Duolingo and certain customer service platforms, have also tried to massively replace their staff with chatbots, sometimes with mixed results, forcing them to rehire specialists to compensate for the limits of automation.
The success of automation at IBM is based on the company’s ability to reinvest the savings made in growth sectors. The case of AskHR is emblematic: in 2024, the platform handled more than 11.5 million interactions, with a customer satisfaction rate (NPS) that rose from -35 to +74 in just a few years. But despite these successes, only 6% of requests still require human intervention, proof that the transformation is not complete and that certain skills are still essential.
The IBM case raises the question of the future of work in the age of AI. According to a report by the World Economic Forum, almost 92 million jobs could disappear by 2030 as a result of automation, but new professions are already emerging at high speed. The challenge for companies and employees will be to anticipate these changes, train and adapt to an ever-changing labour market. At IBM, AI has not only eliminated jobs: it has forced the company to rethink its HR strategy in depth and reinvent the contours of modern employment.
IBM laid off 8,000 employees to replace them with AI, but what they didn't expect was having to rehire as many due to AI.
Source: Farmingdale Observer
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In 2023, IBM made its mark by announcing the redundancy of almost 8,000 employees, mainly in human resources, to automate these functions using artificial intelligence. But against all odds, this strategy led to a wave of new hires... again because of AI. AI upsets the employment balance at IBM In.....