MetaCinex

29/01/2026

🎙️ PAXJOE Podcast
Dropping tomorrow.

29/01/2026

28/01/2026

AI is changing filmmaking.
But it can’t replace the soul behind the story.

This Friday, I’m launching PAXJOE Podcast — a space for thoughtful conversations at the intersection of technology, storytelling, and purpose.

Episode 1 features award-winning filmmaker Spencer Folmar, as we explore filmmaking in the age of AI and what must never be lost.

🎙️ PAXJOE Podcast
Dropping this Friday.

26/01/2026

Behind the scene

02/12/2025

McDonald’s Netherlands is redefining Christmas advertising with AI - and it’s brilliant.

Instead of the usual “perfect holiday” storyline, the brand leans fully into what December really feels like for most people: chaotic, stressful, funny, and full of everyday mishaps. Their new campaign, developed with TBWA\NEBOKO, uses AI not as a gimmick, but as a creative language to amplify the humor and disorder of the season.

🎄 A refreshing twist on tradition
The iconic lyric “It’s the most wonderful time of the year” is flipped into “the most terrible time of the year” — a reflection of reality for many. According to MediaTest, two-thirds of Dutch consumers wish they had more time for themselves in December.

🎥 A fully AI-crafted film
Directed by the L.A. duo MAMA with an international AI team, the film is produced entirely with AI while maintaining cinematic quality. Instead of trying to copy real life, the creative direction pushes AI to exaggerate it—creating surreal, humorous visuals that still feel deeply relatable.

🎁 A bigger December platform
Part of the broader theme “December could use a little McDonald’s”, the campaign positions McDonald’s as a small moment of relief during the busiest month of the year. It also reintroduces the digital gift calendar inside the McDonald’s app.

💬 This is a perfect example of how brands can use AI intentionally—letting technology enhance storytelling rather than overshadow it. Creativity still comes from vision, not just the tools.

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31/08/2025

Healthy Living is for Everyone 🌱

You don’t have to be working a 9–5 or running a business to take care of yourself. Whether you’re a student, a worker, or even taking a break, your health is your first investment.

🧘‍♀️ Move your body daily a walk, stretch, or dance counts.
🥗 Eat more fresh foods, less junk.
💧 Drink water like it’s your best friend.
😴 Rest your body repairs itself when you sleep.

Work comes and goes, but your health stays with you every single day. Take care of it now, and it will take care of you tomorrow. 💙

10/08/2025

MetaCineX is a Web3-powered film platform revolutionizing Nollywood by fusing blockchain, NFTs, and AI to fund, produce, and globally distribute African films. It empowers creators with AI tools to predict film success, recommend cast, and analyze scripts, while enabling fans and investors to co-own projects through tokenized crowdfunding and digital collectibles. MetaCineX bridges storytelling, technology, and finance to build a smarter, decentralized future for African cinema.

30/01/2025

🚀 Big Win for AI Creativity: U.S. Copyright Office Clarifies the Rules

For years, the intersection of AI and copyright has been a legal gray area. Today, we have much-needed clarity: AI-assisted works can be copyrighted—as long as they include meaningful human creativity.

This is a game-changer. Instead of restricting AI’s role in the creative process, the ruling recognizes AI as a powerful tool that enhances human artistry rather than replacing it. It strikes a balance—protecting human authorship while embracing technological innovation.

For filmmakers, artists, and studios leveraging AI-driven workflows, this decision paves the way for clearer ownership rights and bolder creative exploration. With legal uncertainty reduced, the door is open for groundbreaking storytelling powered by AI.

How do you think this will impact your creative work?

✨ article here: https://lnkd.in/ef_9h_Fa