21/10/2026
If marketing feels harder and more expensive this year, you’re not imagining it. 📉
A report this month put it plainly. Customer acquisition costs in key Nigerian sectors have climbed more than 40% in two years, while brand loyalty has dropped by almost a third.
You’re paying more to reach people who trust you less.
Here’s what’s actually going on, and what to do about it 👇 [Swipe]
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