05/09/2026
DO NOT COPY ANOTHER BUSINESS PRICE
One thing I am learning about business is that two people can sell the same thing and still have completely different prices.
At first, I used to wonder why.
You ask someone for the price of a printing job and they tell you ₦20,000.
Then you ask another person and he says ₦30,000.
Same type of job.
You start thinking one of them must be overcharging.
But when you look deeper, you may find out that their situations are completely different.
One person may have his own shop.
Another person may be paying rent.
One may have his own machine.
Another may be outsourcing the production.
One may buy materials in large quantities at a cheaper price.
Another may buy small quantities.
Even electricity, labour, transportation and maintenance can be different.
So I am learning not to look at another persons price and immediately copy it.
Before I put a price on any job, I need to understand what the job will actually cost me.
Material.
Ink.
Electricity.
Labour.
Transportation.
Machine cost.
Waste.
And of course, profit.
Because if I copy someone elses price without understanding my own numbers, I may be busy doing plenty jobs and still wondering where the money went.
Business is not about having the cheapest price.
It is about knowing your numbers and making the business sustainable.
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