El-Sufiy Innovative Technologies

09/02/2026

Reflection

: Lessons from a business called LEGO
​__Brick by brick... to billions!

As I have told you many times before, I love reading autobiographies and biographies of great entrepreneurs of the past.

One little book I read over the holiday was “The LEGO Story” by Jens Andersen. It tells the story of a Danish carpenter who made children’s toys in a small town in Denmark in the early 1900s.

This devout carpenter visited a toy exhibition and noticed an interesting new toy... a simple plastic brick that children could use to build things. He “fast-followed” the idea and made a few innovative improvements, launching Lego in 1932, during the world’s Great Depression.

Fast forward: the company he built from this simple is rated the largest and most profitable toy company [by revenue] in the world today.

Because LEGO is a private company, you won’t be able to look up its share price and market value on a public stock exchange. Instead, I want you to do your own homework and see what you find. Hint: think in the billions of USD!

I’m not going to go through the full LEGO story because I would not like to spoil it for those of you who are readers.

“Entrepreneurs are readers and lifelong learners.” [A quote from me!]

What I will share is that this family-controlled company is now in its 4th generation. They still make toys [for all ages], and I urge anyone with children to introduce LEGO to them and the whole family... because they develop creative thinking and a passion for using to build things.

There is one key lesson I want to always remind you:

__The mistake many people make is to assume that success depends on the type of business you are in. Focus on the thing you are most passionate about, then learn about its business side and its limitless opportunities.

This guy was a humble carpenter who made children’s toys. He was not in oil, or gold mining, or telecoms. He did not need government tenders or government support. He started out just making a simple children’s toy!

If you find yourself butting heads with public procurement or powerful people, why not consider something simpler that requires you to serve ordinary consumers directly?

Look at this guy, and the example he has set! [Remember: this started his company during a huge global economic crisis].



Just wanted to jog you to lift up your head and smell the coffee.

There are opportunities right where you are.

Just !

Image caption: I double-checked with my AI Assistant to see if this cool bird was really made only with LEGO bricks. Answer was yes, with a lot of analysis why. [In case you wondered, I don't do any business with LEGO, I'm simply a fan!]

09/02/2026

pick your laptop build up a bright futures.

01/01/2026

Learn from ment

From intention to action: why not start an annual tradition... today!
__Happy New Year!

On 31 December 1997, the High Court in Zimbabwe ruled that Econet Wireless had the right to operate its mobile network, bringing an end to a bitter legal battle that had gone on for five years. The government of Zimbabwe graciously announced that it would respect the ruling.

After we set up the Econet Wireless Zimbabwe business, I decided to make the 31st of December our own “Thanksgiving Day” by giving all the money we make on that day to charity. This collection is separate from the money we give to our foundation in the country, Higherlife Foundation.

I’m not going to tell you how much money it is, but it generally runs into millions of US dollars.

The money is collected into a special fund then distributed to organisations country-wide that support orphaned and at-risk children. It is distributed by Higherlife Foundation.

It is now a tradition that has gone on for 26 years.

Now here is something I want you to think about: When it comes to giving, I have always tried to “institutionalise” what I do. In other words, I try to put in place a system that shows a long-term commitment.

I also don’t like to make a song and dance about it; I would not be surprised if this is the first time I have mentioned this program in those 26 years.

You will not find press statements and announcements made at the time. I just directed the management team of the company to do it, and every year, the CEO of Econet Zimbabwe, Dr Douglas Mboweni, calls me to say how much has been collected, then we both thank the Lord for using us as vessels to support the needy and that is it.

I have shared it with you because I hope some of you will do something similar. It does not start with millions. It could be a commitment to pay school fees for some children that are not from your own family or tribe, city, or nation. It could be donating books, or even one book. The list of ways to help grow our future, child by child, is really endless!

Don’t do it once. Make a “tradition” of it, maybe by setting up a special account into which you put money and never access it other than for this annual day of .

This is also nothing to do with your church giving, nor instead of it. I’m personally a tither and believe very much in giving to churches.

This is different.

As I turn 65 years old, I have so much to be thankful for, and I guess I will start new traditions of .

“It is more blessed to give than to receive...”

With appreciation and warm greetings to leadership and staff across all our companies, to all our partners, customers, friends... and to all of you here on this platform, and to your families!

Happy New Year!





Image credit: KWB - Ubuntu Hope via Gemini Nano Banana Pro

01/01/2026

At El-Sufiy Innovative Technologies, we sincerely appreciate everyone who contributed in one way or another to our journey. As we step into 2026 together, we welcome you to a new chapter of innovation and progress. We are confident that this year will bring shared wins, sustainable growth, and renewed success—for you and for us alike.

13/12/2025

Big shout-out to my newest top fans! Babale Guzawy

10/12/2025

Reach us to get you registered at affordable price.

01/12/2025

17/11/2025

‎The Day I Realized 35 Years of Hard Work or 60 years of age Can End With Nothing
‎------------------------------
‎They threw him a big retirement party.
‎Music, speeches, food everywhere.
‎People clapped and called him “a man of integrity”, someone who gave his youth to a job.
‎
‎But when the noise was over, he went home to a quiet, empty room… and an envelope.
‎Inside was his gratuity, just enough to clear debts and maybe fix the leaking roof.
‎
‎Thirty years of service.
‎No house in his name.
‎No business.
‎No investments.
‎Just a pension that can’t survive inflation.
‎
‎
‎This is the story of millions of Nigerians.
‎We work hard. We stay loyal. We never miss a day at work.
‎But we never learn how money works.
‎
‎We think salary is security.
‎We call bank savings an INVESTMENT.
‎We trust THE SYSTEM to take care of us.
‎
‎Meanwhile…
‎
‎Someone who started a small bakery 15 years ago now owns 3 houses.
‎
‎Someone who bought land in 2005 now earns rent every month without lifting a finger.
‎
‎Someone who invested ₦50,000 in shares now makes more from dividends than many managers’ salaries.
‎
‎
‎The truth is bitter, Hard work alone doesn’t make you wealthy, financial literacy does.
‎
‎If you keep living the same way, retirement will come with regret, not reward.
‎
‎Nigeria is full of opportunities:
‎
‎Land you can buy for the price of a new phone.
‎
‎Businesses you can start with the cost of one a*o ebi.
‎
‎Investments that pay you while you sleep.
‎
‎
‎But if you don’t learn how to multiply your money, you will spend your life working for it, and retire with nothing to show for it.
‎
‎
‎Stop clapping for LONG SERVICE. Start building assets.
‎
‎Stop waiting for a salary increase. Start increasing your income streams.
‎
‎Stop blaming the economy. Learn the rules of money and play to win.
‎
‎Because the day you retire, nobody will remember your YEARS OF SERVICE.
‎They’ll only ask, “What did you build?”
This piece is a free advice to my brothers and sisters still serving in government. Do not take it for a joke please.
‎
‎credit from Mal. Inusa Sani

14/11/2025

On behalf of El-Sufiy Innovative Technologies,
we extend our sincere appreciation for choosing to do business with us. It has been truly rewarding working with you.

We pray that each of you reaches the finish line successfully and secures the opportunity you are striving for. Always remember to anchor your efforts with prayer and consistency.

May God remain your guide and support.

We look forward to assisting the next set of clients who wish to reserve their slots.