24/10/2024
IT professionals have reviewed that digital marketing, rapidly gaining popularity and surpassing traditional methods, is proving to be far more effective, economical, and far-reaching. The increasing number of active users on various social media platforms is allowing digital marketing professionals to not only meet but exceed their target audience, turning potential customers into loyal clients.
SEO experts, graphic designers, content writers, and web designers are now leveraging more than a dozen social media platforms. These platforms play a vital role in the success of digital marketing as the number of social media users continues to soar. Current monthly active users include WhatsApp with 2.80 billion, Facebook with 3.03 billion, Instagram with 2.4 billion, TikTok with 1.04 billion, LinkedIn with 1 billion, Telegram with 950 million, Snapchat with 800 million, YouTube with 2.5 billion, Google with 4.9 billion, and Twitter/X with 540 million, among others.
Dr Noman Said, an IT expert, explained that digital marketing allows businesses to target specific audiences, minimising resource wastage. It is more economical since platforms like Google Ads and Facebook enable businesses to set budgets, controlling expenses. Additionally, analytics provide real-time insights, allowing businesses to adjust strategies immediately, a luxury that traditional marketing doesn't offer. According to HubSpot, companies using digital marketing report a 50% higher Return on Investment (ROI) compared to conventional methods
