27/08/2020
When planning your first small business website, there are three essential questions you should ask yourself:
Who is your target audience?
How will your target audience find you?
How will you convert your visitors into sales?
These questions sound obvious, but it's amazing how many people don't bother. and then moan that "our website doesn't bring us any business".
1. Who is your target audience?
Give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something - a product, a service, or an idea perhaps.
Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximize its potential. Ideally you should be aiming to create a niche.
2. How will they find you?
Creating a niche will also help you with the search engines, and drive hot leads to your site.
Consider what keywords your target market might type into a search engine to find you. Actually do the searches yourself. Who comes up in the top 30?
Because that's where you need to be. Are your competitors there? Look at their sites. Do they work? How can you improve on them? Identify something unique about your business that sets it apart from the rest.
Those keywords - or key phrases to be more accurate - need to be incorporated into your pages of your site - in the page titles, in the headings, and in the internal links.
3. How will you convert your visitors into sales?
Don't just tell them what you do or sell. Tell them why they want it (yes, want - not need). Offer incentives, freebies, discounts - anything to get that dialogue started.
Current research indicates that the human brain makes a judgment about a web page within seconds! That doesn't leave you very long to make an impression. So, make sure that you have your Unique Selling Point (USP) clearly visible on your home page - and preferably prominent on every one of your other pages.
Lastly, make sure that your site has a funnel-like structure. Identify your important pages - usually the "call to action" or purchase pages - and make sure all roads lead to those pages.
For more website design tips, feel free to follow or like our page.
Thank You!