18/11/2016
ICT: A TOOL FOR BUILDING SUCCESSFUL BRANDS DURING ECONOMIC CRISIS.
People keep asking this question; How true is the saying that the best season to build a brand is during an economic downturn? Well this is so true. I know the next question on your mind right now is; but how? I will tell you how.
Every company wants to be like Coca-Cola, Cadbury, Toyota and even Microsoft; forgetting that all things didn’t automatically become rosy and juicy for them… but rather the decisions and choices they made brought them to the place they are in global business world. Brand building is much more than having a company registered and having people work for your company, it is about promoting the brand strengths, satisfying customer needs, and making sure customers feel good about the products you sell or the services you provide. So how do you do all these during a recession? It’s simple “ICT”.
A survey of businesses carried out in developing countries shows that those firms that use ICT grow faster and are more productive and profitable than those that do not. This is because ICT helps firms expand their product range, customize their services, and innovate continuously.
ICT gives the following benefits for every business: Higher number of customers, cost reduction, process optimization, better procurement and supply chain, more effective sales and marketing teams, improved customer service, the ability to customize systems, better communication channels, productive advertising models, collection of information for databases, and refined management of business sites through the internet.
ICT is all a company needs whether big or SMEs. The business world right now revolves around Technology and every business needs it for branding, promoting, buying and selling, advertising, and marketing; among others. For every business with the dream of being a big brand like Toyota, Sony, and the likes, ICT is the way forward.
