30/07/2026
I recently had a designer ask me, “I just bought a new laptop. Should I increase my prices?” My answer surprised him.
My answer was no.
Buying a better laptop is an investment in your business, but it shouldn’t be the main reason you charge more. Your clients aren’t paying for the laptop you use, they’re paying for the value and results you deliver.
So, when should you increase your prices?
âś… When your systems and process become stronger.
If you’ve improved how you work, communicate better, deliver a smoother client experience, and consistently produce higher quality work, your value has increased.
âś… When demand for your work increases.
If you’re getting more inquiries than you can comfortably handle, that’s usually a sign your current pricing is too low. Increasing your prices helps you work with fewer clients while maintaining or even increasing your income. It also gives you more time to focus on delivering excellent work instead of rushing through too many projects.
âś… When your skills have significantly improved.
If you’ve invested time in learning branding, strategy, typography, communication, or any skill that helps you produce better results, your work is more valuable than it was a year ago. Better skills deserve better pay.
One mistake many designers make is increasing their prices because they bought a new laptop, a new monitor, or the latest software. Those things help you work better, but they don’t automatically increase the value the client receives.
Your prices should reflect the value you create, the problems you solve, and the experience you provide, not just the tools sitting on your desk.
Keep improving your skills. Build better systems. Deliver better results. As your value grows, your prices should naturally grow with it.