02/09/2026
๐๐ผ๐ฟ๐๐๐ป๐ฒ ๐๐ถ๐ ๐๐ฑ๐๐ฎ๐ป๐ฐ๐ฒ๐ ๐๐-๐๐ป๐ฎ๐ฏ๐น๐ฒ๐ฑ ๐๐ฒ๐ฎ๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฃ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ ๐ฆ๐ฒ๐ฐ๐๐ผ๐ฟ
LeadsBoosts pilot explores how digital automation can improve the journey from online enquiry to sales engagement
๐๐๐๐๐ ๐๐๐๐๐๐, ๐ ๐๐๐๐ ๐๐๐๐ โ Fortune Bit is advancing its work in digital customer acquisition with the grouped pilot implementation of its ๐๐๐๐๐ฌ๐๐จ๐จ๐ฌ๐ญ๐ฌ solution across the marketing operations of Malaysian property developers.
The initiative explores how leads generated through digital channels including Facebook, TikTok and WhatsApp can be brought into a more structured workflow, addressing the growing operational challenge faced by businesses as digital marketing generates increasingly large volumes of customer enquiries.
While digital platforms have made it easier for businesses to reach potential customers, Fortune Bit believes the next challenge lies in what happens after the lead is generated.
โGenerating a lead is only the beginning. The real business value comes from how quickly, consistently and intelligently an organisation responds to that opportunity,โ said Gavin Lew, Business Development, Fortune Bit.
The current pilot involves multiple sales regions and provides an opportunity to assess the solution against actual campaign activity and operational requirements.
Fortune Bit sees potential for AI and automation to play a greater role in the process, particularly in areas such as lead qualification, routing, follow-up and visibility across marketing and sales teams.
The company believes this approach could become increasingly relevant as property developers and other businesses continue shifting customer acquisition towards digital channels.